5 Questions with Jim Lombardo – Erin Hills

5 Questions with Jim Lombardo – Erin Hills

Get to know Jim Lombardo, Head Golf Professional of the 2017 US Open hosts Erin Hills in five quick questions.

1. Has golf always been your first love? What other sports or teams are you a fan of? Who was your golf hero growing up?

Jim Lombardo: Hockey has always been my first love for sports.  I’m a big Edmonton Oilers fan.  I also really love to support Wisconsin teams so that means I’m a big Packers, Brewers, Badgers, and Bucks fan.

Growing up I watched a lot of golf and I never really had a favorite player until David Duval came along.  He was my favorite player to watch back in the day.

2. What was your favourite Major to watch this year and why?

Jim Lombardo: For obvious reasons I loved the US Open because we hosted the Championship

3. Where does Pace of Play rank as an industry priority? 

Jim Lombardo: It is easily in the top 3.  It affects player experience and the bottom line at your facility.  Its importance cannot be understated

4. Why has your course decided to invest in Pace of Play?

Jim Lombardo: In order to keep up with the golfing industry and be a leader at the same time we felt it was very important to accurately track pace of play.  Player experience is better, bottom line is better, and the knowledge you gain about your own golf course helps you make a lot of other important decisions.  It helps you know your own business and who doesn’t want that?

5. What are the top benefits about having Tagmarshal technology to manage the field, efficiencies and the pace of play?

Jim Lombardo: Technology is so prevalent these days in every aspect of all businesses that you are losing ground to others unless you employ what you can.  Players and caddies are now accountable for their pace of play and they understand better how it affects others.

You have hard facts that you can use to educate people and help them improve and the guess work is taken out of the equation.

With data you can answer so many questions that you probably would not have been able to answer in the past.  If you educate and have a game plan for how you can manage people on the course you can improve results which leads to a better bottom line.

About Erin Hills
Erin Hills is a public golf course in the north central United States, located in Erin, Wisconsin, 35 miles (55 km) northwest of Milwaukee. Construction began in 2004 and the course officially opened in 2006. It hosted the 117th U.S. Open in 2017.
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Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.