Understand your Course’s Behavior with Golf Management Software Heatmap

Understand your Course’s Behavior with Golf Management Software Heatmap

Tagmarshal’s golf management software, utilization heatmap, tool is a graphical representation of the golf courses data, in real-time, to give courses an in-depth understanding of the golfers behavior on the course.

This feature assists courses in making better decisions on course set-up, wear patterns, maintenance and cart path policing.

Utilized by superintendents and management, the heatmap is a great way to monitor the activity on your course over a period of days, or just follow up on where your players spending time throughout the day.

Staff and management can see all collected geolocation data by carts and or walkers that the Tagmarshal’s golf management software has tracked.

The map allows for detail zooming in and out of areas for instance down to green or fairway level and visualizes usage hotspots.

This visualization helps course managers and superintendents get a better picture on course usage and allows them to check against assumptions on common paths and stop zones which informs decisions and planning around maintenance and wear patterns.

With the data collected trends can be identified where you can see players tend to move around the course, allowing greenkeepers to reduce irrigation, reduce fertilizer spend and manage maintenance in line with actual course usage, significantly saving costs.

Utilization heatmaps also works well together with Tagmarshal’s Geofencing module and assists in policing cart paths as well as improving and checking on signage requirements.

Essentially, this golf management software solution serves as a key component for golf courses in improving profitability, enhancing effectiveness and significantly reducing operational costs, all while providing a memorable playing experience.


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.