Tagmarshal impresses MyGolfSpy!


In the lead-up to Tagmarshal’s fifth consecutive PGA Show, we had the opportunity to attend, as a headline sponsor, the Lake Nona Media Day on Monday, 21 January.

There were some 75 media representatives present, to whom Tagmarshal presented and demonstrated the new Tagmarshal 2Way mobile system during the afternoon’s golf.

Among those in attendance was founder of MyGolfSpy, Adam Beach, who had the opportunity to test drive the 2Way mobile system; he was particularly impressed with the system’s ability to rapidly improve a round a golf, stating in his post-Show podcast, “It (Tagmarshal) kept us playing golf in what has traditionally been a five-and-a-half to six-hour golf day in under four hours.”

Beach continues, adding that an improved pace of play and round time presents additional revenue opportunities at other amenities within the club, such as the pro shop and F&B, “If you play a 5hr round and you get done with your buddies and you look at your watch at the end of the round and you have kids and a family, you’re shot out of a cannon to get home… You can’t hang out at the club for more time… That 27 minutes saved means people are spending more time going into the club, in pro shop checking out the clubs and spending money on a hotdog or hamburger at the club.

“What that 27 minutes (quicker golf) has done is speed up play, also help the golf course and probably help your marriage!”

Listen to a snippet of Adam Beach’s MyGolfSpy podcast where he discusses Tagmarshal as a solution that aims to increase pace of play and significantly reduce the time it takes to play a round of golf.

Listen here on soundcloud: MGS Podcast Ep. 4


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.