In the lead-up to Tagmarshal’s fifth consecutive PGA Show, we had the opportunity to attend, as a headline sponsor, the Lake Nona Media Day on Monday, 21 January.

There were some 75 media representatives present, to whom Tagmarshal presented and demonstrated the new Tagmarshal 2Way mobile system during the afternoon’s golf.

Among those in attendance was founder of MyGolfSpy, Adam Beach, who had the opportunity to test drive the 2Way mobile system; he was particularly impressed with the system’s ability to rapidly improve a round a golf, stating in his post-Show podcast, “It (Tagmarshal) kept us playing golf in what has traditionally been a five-and-a-half to six-hour golf day in under four hours.”

Beach continues, adding that an improved pace of play and round time presents additional revenue opportunities at other amenities within the club, such as the pro shop and F&B, “If you play a 5hr round and you get done with your buddies and you look at your watch at the end of the round and you have kids and a family, you’re shot out of a cannon to get home… You can’t hang out at the club for more time… That 27 minutes saved means people are spending more time going into the club, in pro shop checking out the clubs and spending money on a hotdog or hamburger at the club.

“What that 27 minutes (quicker golf) has done is speed up play, also help the golf course and probably help your marriage!”

Listen to a snippet of Adam Beach’s MyGolfSpy podcast where he discusses Tagmarshal as a solution that aims to increase pace of play and significantly reduce the time it takes to play a round of golf.

Listen here on soundcloud: MGS Podcast Ep. 4

About Tagmarshal

Tagmarshal is a golf course intelligence and pace-of-play management solution that turns pace into an asset. The system uses small “tags” clipped onto golf bags or installed on carts which transmit geolocation data. Industry-leading algorithms identify risk groups with accurate, objective support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realize substantial returns on investments through improved on-course experiences achieved with less staff as well as increases in daily rounds. Impactful and easy-to-use data analytics, weather data integration and geo-fencing complete the offering.