It’s US Open week at last!

It’s US Open week at last!

Reading Time: 2 minutes

All roads lead to the west coast of the US as this year’s third major, the US Open, takes place at the world-renowned Pebble Beach Golf Links.

Regarded as the favored home of the US Open, Pebble Beach is hosting the prestigious tournament for the 6th time in 50 years and is set to return again in 2027. Tagmarshal is a proud service provider to the 2019 hosts, assisting by providing an enhanced pace of play experience and optimized operational efficiencies at the number 1 public course in America.

The pace of play management solution is also partnered with nine other US Open host golf courses such as Erin Hills, Chambers Bay and Pinehurst to name but a few.

Facilities like Pebble Beach have been able to identify that to better manage pace of play and field flow time is one of the two most important factors crucial to golfers’ enjoyment, in line with USGA research. The use of pace of play management software and running smarter operations are key to creating are key to ensuring player enjoyment.

Tagmarshal co-founder and CEO, Bodo Sieber, emphasizes how golf operators are moving towards understanding what golfers really value and need as consumers from their operations which is critical to golf’s future. “Golf courses have identified a need to improve the player experience to better serve and retain the current player base and, importantly, to attract new and younger players; technology obviously has a big role to play in both, on-course as well as in the back office,” says Sieber.

The efficient, accurate, data-driven support that Tagmarshal provides allows operators to be better prepared to seamlessly manage members’ and guests’ expectations and further add to a superior experience. Furthermore, maintaining a consistently satisfying golfing experience by alleviating pace of play challenges means golfers will have more time to spend at the pro shop and on F&B, completing a memorable customer journey which can ultimately boost the bottomline for a golf facility in its entirety.

How 2019 US Open host Pebble Beach Use Technology to their and the players’ advantage:

“Pebble Beach Golf Links now utilizes a GPS-enabled hardware and software system to help us manage pace of play. Before your round, our starter will clip to one bag in your foursome a GPS unit that tracks your positioning in real time. Each unit on the golf course feeds data into a software program that our pace manager and player assistants can view from any connected device, allowing them to identify issues as they develop. As a result, our player assistants are now able to dedicate nearly all of their time to helping, rather than identifying, the groups in need.”

Here’s a link:


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.