How golf course management and a good round of golf mirrors the successful running of a golf club


We have all heard the adage that ‘golf is a good walk spoiled’. Anyone who has ever had to hunt down a wild tee shot can relate, but private courses understand that they need to do everything in their power to create a unique and memorable experience for each golfer.


In the same way that a golfer needs to master a range of skills to shoot a solid round, so too does course management need to understand each aspect of the club’s smooth running.

To ensure maximum operational efficiencies, you need to be a strong visionary, a good manager who understands the nuances of what makes the course tick, and an improver of business processes.

Tagmarshal’s revolutionary golf management systems empowers managers and staff with the knowledge and tools to tick these boxes, providing real-time data to produce detailed reports that are invaluable when making critical management decisions.

Much like how improving accuracy off the tee can inexplicably lead to a wonky iron game, implementing new systems will often come with some frustrations, and as one problem is solved, another invariably arises. Getting the most out of a tool as powerful as Tagmarshal takes time and training, and a course’s needs may shift and change, but sticking with it is key.

After all, as a rather famous golfer once said, “The harder I practise, the luckier I get.”

In business, as in golf, it’s a game of inches. A gust of wind here, a putt that lips out to a few yards there, and you’re walking into the clubhouse with a very different-looking scorecard.

Private clubs operate in the same way. If you underinvest in something critical like golf course optimization, your club can still fail, even if you’ve done everything else masterfully.

Too often courses think that once the golfer is out on the course, the quality of their experience is in their own hands, when they should be thinking of ways to optimize every aspect, no matter how small the detail.

The average round of golf takes somewhere around four hours, and it’s during this time that a club can really set itself apart.

Something as simple as the marshals greeting each group by name can have a huge bearing on how people perceive their day on the course. Showing players that you’re proactively tackling pace-of-play issues using on-the-go data is an invaluable asset, and is just one example of the lengths the club will go to make up those all-powerful inches.

A successful round is a sum of all its parts, and the same is true for a for a private club. Utilizing Tagmarshal’s industry-leading golf course optimization platform, management can keep their eye on the ball, ultimately increasing their chances of making each player’s walk a little less spoiled.


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.