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FastLane Golf gives multiple foursomes that speedy first group out experience

PLAY 18 HOLES IN 60 MINUTES FASTER THAN GOAL TIME

Golfers are willing to pay a premium for a fast, great flow, no-hold-ups round of golf. While younger golfers are willing to pay a higher premium than older players with time being more important to them.

In research conducted by the USGA, 74% of golfers say pace is crucial to their enjoyment and further shows that players are willing to pay up to 25% more for an optimized, dedicated, ‘fast’ experience.

FastLane Golf gives golf courses the system and optimization tool kit to offer and manage dedicated FastLane Golf.

The result:

  • Add premium FastLane Golf tee times to your tee sheet
  • Give committed golfers the experience they want
  • 60% of golfers will pay more for a faster round of golf
  • Add revenue and profit

With tee-time slots for instant player attraction, at premium rates, courses can see an immediate ROI.

“Our players love it! We have a lot of dedicated golfers who prefer faster rounds, FastLane Golf is the perfect fit. It is easy to manage and generates extra revenue,” says Cassie Viljoen, General Manager at Royal Cape Golf Club.

How it works: 

FastLane Golf gets set up on a course for two or more mornings a week. The system analyses optimal tee times, interval and goal times and provides a complete, turn-key package to be sold via tee sheets:

  • FastLane golf – play 18 holes in a committed time, substantially below course goal time
  • 5-8 tee times available (this can be increased in line with demand)
  • Players commit to playing within FastLane Golf’s time par –
  • The system provides live dynamic pace updates to each playing group to stay on pace and enjoy their round
  • The course commits to proactively manage the FastLane Golf tee times with the help of the system to provide an optimal outing for the players
  • The course offers FastLane golf at a premium ie. +10 to 15% on comparable tee off times

Golf courses and golfers can expect great benefits and a return on investment when golfers commit to playing more golf at the dedicated time. Operators can give dedicated faster players an experience that matches their expectations and charge a premium for the dedicated FastLane rounds.

Give players what they want and turn it into a revenue and profit centre.

Set up the rest of your field behind the FastLane golf slots for pace success.

Download brochure and ROI calcs: 

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

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