5 Ways Tagmarshal Can Boost Your ROI


Golf clubs spend a tremendous amount of effort, time, money and advertising, year-in-and-year-out, trying to get golfers to come and play by offering discounts, loyalty programs and specials.

Achieving yearly revenue targets then becomes difficult when poor on-course management and inconsistent player experiences, based on assumptions and uninformed guesswork, prompts a swing-and-a-miss which results in a loss in revenue.

Here are 5 ways Tagmarshal’s golf course intelligence management solution can turn your losses into revenue opportunities:

Labour savings / improved staff management

The system allows for better player awareness and self management and gives you and your team the ability to manage the on-course flow accurately, as needed, rather than spending endless hours looking for problems.

Staff can be better prepared and deliver efficient, accurate, data-driven support to members and guests, seamlessly managing expectations and further adding to a superior experience.

Efficient management means money saved immediately.

Tee sheet optimization

Improved oversight, real time management and performance management with data allows for tee-sheet optimisation. Add a tee time when it matters and fill it on your busy days when your course is at capacity. That’s worth high-profit dollars, and it adds additional F&B revenue to the club.

Operational oversight

With a wealth of intuitive, dynamic information available, management and staff have the ability to provide positive, non-confrontational golfer assistance and motivate golfers to routinely improve their per-hole and overall playing times. This improves on-course flow and field management and the overall player experience.

Ultimately, exceptional player experiences inspires loyalty and repeat play, making way for additional revenue opportunities.

Pro shop and F&B spend

If 10% to 30% of rounds go over time, those golfers are unable to check in on the pro shop and your F&B set-up after play – and assuming each golfer doesn’t spend around $30, that’s an enormous loss in potential revenue. Alleviate pace challenges with optimized field management and improve player experiences; it means golfers will have more time to spend at the pro shop and F&B.

Maintenance savings

Tagmarshal utilization of heat-maps show where players tend to move around the course, allowing greenkeepers to reduce irrigation, reduce fertilizer spend and manage maintenance in line with actual course usage, saving significant costs.


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.