Tagmarshal, the market leader in on-course optimization, has a range of devices at a highly competitive golf cart GPS system price, making it appealing to high-end courses as well as $40-$60 green fee courses.
Partnering with in excess of 700 courses spanning the globe, including many public and municipal courses and upwards of 40 of the United States’ Top 100 courses, gives Tagmarshal unrivalled insight into what the market needs in order to identify and deliver on this front.
The release of RangeTag, an industry first, is unique in that the device used for GPS tracking also functions as a rangefinder.
Below, we will look at 5 ways RangeTag will benefit your operation:
When you combine the golf cart GPS system price point with the unobtrusive tracking many courses using caddies are fond of, RangeTag is a perfect fit.
Caddies are able to carry the devices and offer players precise distance information to the front and back of the greens, water hazards, bunkers, and any other course features that are valuable with laser precision.
Should caddies not be in use, you’ll find players are more than happy to carry the RangeTag devices with them, benefitting from the rangefinder capabilities that assist them when making decisions around which club to use and other shot-making decisions.
GPS data is gathered as groups move around the course from hole to hole and fed into Tagmarshal’s system. Having tracked and analyzed more than 75 million golf rounds, Tagmarshal’s AI and machine learning algorithms then process the data and present it in an easily understandable manner. This allows you, as the operator, to unlock opportunities and spot trends that help you make smarter decisions and optimize your on-course operation.
Not only can our team monitor pace of play on and off the course but golfers and caddies also have direct real-time results at the tips of their fingers. The Tagmarshal team has been outstanding in assisting our team every step of the way to ensure a smooth transition and we look forward to continuing our partnership to provide a world-leading golfing experience to all our guests.
Oftentimes, members aren’t even aware of it, but they are certainly feeling the benefits of improved pace of play and better course conditioning. Our pace has been great and the feedback on course conditioning is the best we’ve ever had.
RangeTag devices are ‘plug and play’ with no installation process required, which drives down the golf cart GPS system price. Once you have charged the devices, they are ready for use and can be used to track groups in real time.
There’s a cost and time-saving element to using this device. Additionally, there is no wait time to get up and running, so you can start using the technology at any point in the season.
Many courses have a mixed fleet of club carts and private carts, and getting the latter to agree to an installation of any sort can be tricky. RangeTag is perfect for navigating this situation because the devices can be magnetically attached and detached from carts instantaneously. At the completion of the round, players can remove it from the cart and hand it back to your staff.
There’s no worry about the devices being exposed to the elements, either, because their robust IPX2 water-resistant design makes them durable for outdoor use, no matter the weather.
Even just handing out the Tagmarshal tracking tags, players know they’re on the clock and that already helps the pace of play. Our pace of play has definitely improved, the concrete data is fantastic and makes our lives easier, and it’s also been easy for us to implement.
Tagmarshal has been a great partner. The devices are reliable, the service has been great and we’re really happy with everything. Our average round time has dropped every month and the players are loving the pace. We’re excited to keep on improving.
Numerous studies, the most famous of which was conducted by the USGA, illustrate just how important pace of play is to a player’s enjoyment of the round, ranking among the top 3 factors. The data gathered by RangeTag devices enables operators to proactively manage pace and flow, ensuring an enhanced on-course experience at a very reasonable golf cart GPS system price.
If you know exactly where each group is on the course and which players are in that group, the opportunity for white glove service tailored to individual preferences, as well as improved interactions with player assistants, increases substantially.
Any players carrying a RangeTag device, in addition to groups playing with a caddie carrying the device, also benefit from access to accurate yardages and other rangefinder functionalities.
With 6x magnification, Flag Lock and Golf Scan mode, and the ability to toggle Slope functionality on and off to comply with tournament rules, the dual-color LCD display makes RangeTag a pleasure to use.
The pace of play numbers and data is incredible, but the proactive service we can provide is really invaluable to us. I had a member who was blown away at how we know exactly where she is so that we can offer tailored service on the course, without them even asking.
Our partnership with Tagmarshal has been integral to our player experience and service strategy, by providing us with the data-driven management we need to optimize player experiences, helping us to deliver consistent excellence that keeps our players coming back again and again.
The RangeTag tracking capabilities enable more efficient on-course management, as player assistants can easily identify groups that are falling out of position and be proactive with their interventions, rather than driving the course reacting to pace and flow issues.
Thanks to Tagmarshal’s integration with upwards of 25 leading tee sheet providers, player names and other valuable information are automatically pulled into the system. Efficiency is further increased by the Auto-Assignment feature, which is triggered as the group reaches the first tee. Here, the RangeTag device in use will be assigned to the group to save your starter time and enable more personalized interactions throughout the round.
Rather than having player assistants patrolling the course trying to identify groups that fall out of position, caddies carrying RangeTags can monitor the pace of their group measured against the course’s goal time. This can be done via an app on their phone or through communication with other staff members in the pro shop or clubhouse, which further reduces the need for on-course player assistants.
The Auto-Assign feature is great, pulling through the player names from ForeTees and saving our team a great deal of time. Rather than driving around the course looking for problems, I can instantly see what is happening on my phone and address problems as soon as they arise.
The Auto Tag Assignment is unique and flawless. Every morning when we open up the tee sheet, all the names are integrated and plugged in and all we are doing is assigning the tags. Tagmarshal allows us to utilize our team more effectively, working smarter, not harder, to manage the flow out on the course and it’s definitely saving us money.
We know that players value pace and flow, and so do leading course operators who can see the benefits measured against the golf cart GPS system price.
Dan McIntire, PGA, the Director of Golf at Woodbridge Golf Club, says, “It’s pretty cut and dry. When our pace of play is good, we can charge more for a round and we can sell more rounds.”
Using Tagmarshal’s GPS tracking devices, your course can provide a better pace and flow, which results in an enhanced player experience. Because of this, you are able to charge more for what players will recognize as a higher quality round of golf. When you add in the fact that the RangeTag devices provide players with an in-demand on-course tool – the rangefinder – there’s another factor that can justify a green free increase.
Many operators are wary of implementing dynamic pricing, knowing that player expectations around the quality of the experience increase in line with the price they pay. When a player pays a premium for an in-demand tee time, they expect that the course will ensure they get bang for their buck. Providing a consistent pace and flow, with the confidence that you can reliably deliver on this, means you’ll be able to utilize dynamic pricing without risking a backlash from players.
Using Tagmarshal’s Analytics has made us much more effective at making player experiences better and improving loyalty. The value of a player enjoying a 4.05h round? It allows you to increase your fees. If you’re looking for a company that is going to help you with revenue, and make a difference in your pace of play and expenses, I would highly recommend using Tagmarshal.
Between implementing dynamic pricing and bringing in Tagmarshal to improve pace of play – cutting nearly an hour off the average round time – Fieldstone is able to get more golfers on the course at pricing that better serves the bottom line.
There is nothing on the market that resembles Tagmarshal’s RangeTag devices. Combining the benefits of a rangefinder, which is always a popular on-course tool, with a device that powers the full range of Tagmarshal system features really sets it apart.
The ability to benefit immediately from on-course optimization, whether you operate a walking or cart course, also makes it perfect for mid- or shoulder-season implementation without disrupting play volume on any given day.
Get in touch via our Contact page if you would like to find out more about RangeTag or schedule a live demo with one of our Partnership Executives.
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 700 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.