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CASE STUDY

Case Study: Wisconsin Club

WISCONSIN CLUB

•  Course type: Country Club

•  Cart Rounds: 75% (60 carts in fleet)

•  Walking Rounds: 25%

•  Rounds per season: 25 000 (8 months season)

•  Play time improvement: 14 minutes

ROI: The positive pace achieved and the improved reputation has attracted 6-10 new members to Wisconsin Club each of them worth USD 11000 per the season

Competitive Advantage: The course is now in a position to promote a consistent sub 4 hour round time

Results: The course is at capacity at 350 members – and has a much reduced churn rate due to their positive and reliable on-course experience

COMPARATIVE CASE STUDY

While member days are managed with Tagmarshal (Busy days are Thursday / Saturday / Sunday) – Monday’s are only passively tracked, as the club rent out their course to a third party management company on Mondays.

Result 1: 26 minute difference on average 
Monday’s 3rd party days average 4:23:44
vs Busy Member days (Thursday / Saturday / Sunday) 3:57:52

Result 2: consistency of the managed busy days
These managed days are very steady – trend declining.
The non-Tagmarshal Monday variance is quite volatile with a 14 minute average time swing.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 30 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

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