Case Study: Wisconsin Club


•  Course type: Country Club 

•  Cart Rounds: 75% (60 carts in fleet)

•  Walking Rounds: 25%

•  Rounds per season: 25 000 (8 months season)

•  Play time improvement: 14 minutes

ROI: The positive pace achieved and the improved reputation has attracted 6-10 new members to Wisconsin Club each of them worth USD 11000 per the season

Competitive Advantage: The course is now in a position to promote a consistent sub 4 hour round time

Results: The course is at capacity at 350 members – and has a much reduced churn rate due to their positive and reliable on-course experience


While member days are managed with Tagmarshal (Busy days are Thursday / Saturday / Sunday) – Monday’s are only passively tracked, as the club rent out their course to a third party management company on Mondays.

Result 1: 26 minute difference on average 
Monday’s 3rd party days average 4:23:44
vs Busy Member days (Thursday / Saturday / Sunday) 3:57:52

Result 2: consistency of the managed busy days
These managed days are very steady – trend declining.
The non-Tagmarshal Monday variance is quite volatile with a 14 minute average time swing.

About Tagmarshal

Tagmarshal is a golf course intelligence and pace-of-play management solution that turns pace into an asset. The system uses small “tags” clipped onto golf bags or installed on carts which transmit geolocation data. Industry-leading algorithms identify risk groups with accurate, objective support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realize substantial returns on investments through improved on-course experiences achieved with less staff as well as increases in daily rounds. Impactful and easy-to-use data analytics, weather data integration and geo-fencing complete the offering.