CASE STUDY
Case Study: Erin Hills
ERIN HILLS
• Course type: Daily Fee/Resort
• Cart Rounds: N/A
• Walking Rounds: 100% (Caddie based)
• Rounds per season: 20 000 (7 months season)
• Play time improvement: 17 minutes
Course management objectives:
- Reduce average round time
- Reduce number of slow rounds
- Enhance the golfing experience
- Unlock revenue by creating the opportunity for additional tee-off times
Intuitive Pace of Play Management Software Implementation:
Result: 17-minute improvement vs historical goaltime
ROI: The positive pace achieved and the improved reputation has attracted new customers to Erin Hills been able to turn into USD 115 000 in additional revenue.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 700 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
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