With four decades of experience in the golf business and multiple successes in transforming Daily Fee golf courses into successful and profitable businesses, Larry Galloway, Owner and Operator for Advance Golf Partners, shares his insights into the key factors that drive success at his courses – and how doing the right things, allow for price elasticity, by providing the experience players value most.

Join Larry Galloway, Owner and Operator, Advance Golf Partners, in discussion with Bodo Sieber, CEO, Tagmarshal, in this insightful webinar.

“Quite an exceptional webinar. One of the best. Larry (Galloway) is a superb executive, knowledgeable and highly experienced.”

“That was an outstanding webinar and so impressed with Larry Galloway and Bodo (Sieber).”

GGGolf has reaffirmed its commitment to deliver golf courses across Canada the most advanced golf software on the market with its partnership with Tagmarshal.

Tagmarshal, the leader in golf course intelligence software, has built a stellar reputation in the golf industry, working with 30 of the Top 100 golf courses in North America, as well as over 250 other public, private, and resort courses. These include many leading Canadian courses such as Pinegrove, St Charles Country Club, Clovelly, Summit, Wooden Sticks Golf Courses, and more. 

Remi Bouchard, Head Golf Professional, Pinegrove, shared his experience:

“With a view to managing the workforce efficiently, Tagmarshal is very helpful to us. Staff dedicated to the management of field flow can now focus on other important tasks, making it a better use of labor.”

Tagmarshal helps courses to optimize their on-course operations, by providing full operational line of sight, as well as reporting, and proactive, real-time management of field flow.

Tagmarshal’s tracking system can be clipped onto golf bags and on golf carts. Data from golfers’ tee sheets is then submitted to the Tagmarshal cloud servers, which is accessible to course management. Equally, the golfers listed on GGGolf tee sheets are automatically updated in Tagmarshal.

The system helps reduce average round times, enhances the player experience, optimizes efficiencies, and reduces costs. By reducing round times, courses can get more players on the course on any given day, which of course, will maximize revenue. 

Not only does this partnership with Tagmarshal ensure a better golf player experience, but it also creates a safer environment for golfers and club employees alike. Tagmarshal’s social distance monitoring feature allows golf courses to efficiently and proactively manage group social distancing and flow of play, by maintaining gap intervals between groups of players.

While the 2020 golf season got off to a later start than usual, the demand to play is as high as ever. With that, comes an opportunity for courses to look for new ways to deliver golfers with the best possible playing experience. Golf courses have the opportunity to take their course management system to the next level, thanks to GGGolf’s partnership with Tagmarshal.

View GGGolf article

Tagmarshal, the leader in golf course intelligence, is pleased to announce their strategic partnership with Golf Manager, the innovative golf course management software. Tagmarshal software will now integrate with Golf Manager in Spain, Portugal and South America, allowing golf course operators to access and benefit from using Tagmarshal, directly from their Golf Manager dashboard.

Tagmarshal helps courses to optimize their on-course operations, by providing oversight of all playing groups, as well as reporting, and proactive, real-time management of field flow, making it a natural fit with Golf Manager.

Tagmarshal course partners benefit from on-course optimization, resulting in:

• Improved efficiency, allowing smaller teams to do more, with less resources.
• Enhanced, safer golfer experiences
• Data-driven management, that drives operational cost savings

Tagmarshal recently launched the innovative new Social Distancing and Gap time monitor, which assists courses in proactively and efficiently managing field flow, while maintaining optimal gap intervals. Through this, helping players to maintain required social distances, while allowing courses to optimize their capacity – even on their busiest days.

Tagmarshal has tracked and improved over 10 million rounds of golf and is trusted by 30 of the Top 100 USA courses and over 300 other courses globally, including West Cliffs, Praia D’el Rey, Sotogrande, Carnoustie, Bernadus, Alcanada, Le Golf Nationale, The Dutch, Waterville, Neguri, The Grove and many other courses in the UK and Europe.

Over the past 5 years, Tagmarshal has significantly grown its presence in Europe and the UK, including a partnership with the EuroPro Tour. Spain and Portugal form a key part of this growth, which led to the partnership with Golf Manager, based on the synergies between the two software products. Instrumental to this, was a shared client, Francisco Cadete, Director of Golf at West Cliffs and Praia D’El Rey in Portugal.

Francisco Cadete, Director of Golf, shares his experience of working with Tagmarshal: 

“Tagmarshal has given us the ability to have oversight of all playing groups and full control on the course. It allows us to know where the players are, when they finish etc. We can now provide an exceptional on-course experience to our members and guests.”

Tagmarshal is proud to partner with Golf Manager, and looks forward to working together in these key markets. 

“It was clear from the start that there were synergies between Tagmarshal and Golf Manager, both in terms of technology and the needs of several shared clients. This made Golf Manager our natural choice to partner within Spain and Portugal – the focus of our expansion into the European market over the next 12 months.”

For information regarding Tagmarshal, please contact Stephen Knoop, Managing Director, Tagmarshal International stephen.knoop@tagmarshal.com or visit tagmarshal.com

ind out how Erin Hills use technology to optimize on-course traffic and flow of play management, helping them to achieve success – using less resources and yielding material revenue benefits in excess of $140, 000 in green fees per season – excluding additional resort revenue, in this exciting PGA Connects webinar on-demand.

Join Jim Lombardo, Head Golf Professional from 2017 US Open Hosts, Erin Hills, in conversation with Bodo Sieber, CEO, Tagmarshal.

PLUS! Earn MSR Points by watching the webinar and completing the questions afterwards.

Turning Time into an Ally

With a well-regarded Jack Nicklaus Signature course winding through picturesque terrain just minutes outside Denver, The Country Club at Castle Pines doesn’t seem like it would need to worry much about competition from other activities for the attention of its nearly 400 members.

But according to PGA Head Professional Andrew Hedrick, the upscale private club is fighting a foe other clubs will find familiar: time.

“Golf is fighting an uphill battle on time, especially in a world where you can walk into Topgolf and have a golf experience in an hour, or have a simulator in your home,” Hedrick says.

“Pace of play is a prominent part of the discussion here, and you have to appreciate that members’ time is important. You don’t want pace of play to be a reason people don’t remain members.”

Adding to the challenge at The Country Club that Castle Pines is the setting. The club sits at 7,000 feet, with seven miles of golf car path winding through 500 feet of elevation change and residential areas – and only two holes that run parallel to each other. Policing pace of play on such a rugged and sprawling site is daunting for staff members.

“Before 2017, we were operating blind – we could put two staff members out in golf cars and ride around, but you could go halfway around the course before you got to the trouble spot,” Hedrick says.

“We had members asking if we could just pay more retirees to help manage pace of play as hourly employees, but I don’t think a high-end club should rely on that solution in having sensitive discussions with members during their rounds.”

Hedrick and his staff looked at a variety of solutions, including those offered by golf car manufacturers, before bringing Tagmarshal in for a demo. The club immediately saw the benefit of being able to track groups from the computer in the golf shop, sending a golf professional to the source of the slowdown instead of hoping a ranger happened upon it.

“Telling someone they’re holding up play can be a tough conversation, especially at a private club. You need to have tact, and you need to know the personalities – I can count on our PGA Professionals to do that,” Hedrick says.

“Plus, we understand that the group might be playing part of a seasonlong match play event, or there might be a member hosting three guests on business. You don’t want to embarrass a member in that situation, because this is our business.”

The Country Club at Castle Pines has now been using Tagmarshal for nearly three seasons, and the staff is using the data collected over that time to improve the member experience and further the bond between the golf staff and the golf committee.

Hedrick includes pace of play data in his annual report to the board, and the golf committee uses the data to communicate with members who are habitual slow players.

The club hosts approximately 23,000 rounds during its short season, and its most avid golfers have cheered improvements in pace. The average round has dropped from 4:20 to 4:04, but more important is the feeling rounds flow more smoothly around known bottlenecks, like the famed par-5 fifth hole, a 650-yard beast with a split fairway.

“Our members expect an optimized experience, which is what we get from technology in so many other parts of our lives,” Hedrick says.

“The members love that we’ve invested in a solution that helps them move consistently around the golf course, and they ask about their times. We also have data on which players could speed up, and we can have that conversation from a position of being helpful instead of embarrassing them.”

National Golf Links of America Improved tournament pace of play by providing shuttle service to avoid a long walk around the water.

“An affluent club like ours expects an upscale experience, and it expects to play in a certain amount of time. You have so many other things that take time, but our members want to make the most of their time here. So if they know they can come out, warm up, play 18 and stay for a drink – and still be home within five hours – they’re going to do that more often.”