NEWS
Quick 9: Nick Tarasoff, PGA, Director of Golf – Kettle Hills Golf Course

Kettle Hills Golf Course was founded by Don Zimmermann in his hometown of Richfield, Wisconsin, with the Ponds & Woods original 18-hole course opening in 1987.
In 1992 the first 9 holes of the Valley course were added, with the second 9 holes following in 1995. The 45-hole facility was completed in 2001 with the Rolling 9 course.
Nick Tarasoff, PGA, the Director of Golf at Kettle Hills GC, gives us some insight into what an average day looks like and why the facility decided to implement golf cart GPS technology.
How would you describe your morning routine to kickstart your day?
My mornings usually start with a coffee and feeding our two German Shepherds. They are always ready to eat and love the morning attention. A few times per week, when I’m working a later shift, I’ll head down to the barn (we own a horse farm with 24 horses on-site) to help with the morning chores before cleaning up for my day at Kettle Hills.
Has golf always been your first love?
No. I was all-in on soccer in my younger years. I played some golf, but was not very good. Once I got into college, my love for the game grew and I found myself pursuing a career in the sport.
Tell us about your role at Kettle Hills GC. Why is it important?
My position oversees the entire 45-hole operation. While I have a great team in place, it is my job to keep everything in order, organized and provide quality communication to my team. I run over 100 golf outings, 25 leagues, a 250-player junior program, summer clinics and do all the purchasing for the golf shop merchandise. All that comes to about 80,000 rounds per season and we have a short season compared to most of the country.
Why has your course decided to invest in Tagmarshal?
With 45 holes, it was always challenging to have a real feel for what was happening on the course. Tagmarshal allows us to easily monitor the whole property while also providing a service to the guests. The pace of play shown on the golf cart GPS screens has, without question, improved our average pace of play by nearly 15 minutes per 18 holes.
Since implementing Tagmarshal, how have your golfers responded to the on-course experience?
They love it. We had a little trouble with the new dashboard, so the system was down for a couple of days. Our guests were really missing the functioning screens. It’s been great all around.
Describe Tagmarshal in three words.
Easy, Effective, Profitable
What is your dream golf destination? Why?
I have always wanted to play golf in Japan or somewhere in that neck of the woods. I’d like to experience the atmosphere of a high-end facility where golf is treated so much differently than in the US. I think that would be an excellent experience.
Your best golf moment?
2013 – Albatross. Hole #4, Bass Creek Golf Club, 525-yard par 5, 3-wood in the hole from 242 yards.
If you could be a caddie on Tour, whose caddie would you like to be and why?
I’d go with John Rahm. I love his passion and that he wears his heart on his sleeve. I think we’d have some great conversations.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 100 billion data points from more than 95 million tracked and improved rounds of golf and has relationships with in excess of 900 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, The Old Course at St Andrews Links, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 50 of the Top 100 courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
SOLUTIONS
NEWS
Tagmarshal’s Year in Data
2024 has been a bumper year for Tagmarshal, with the successes of our course partners one of the more rewarding aspects of what we do.
Two of this year’s men’s Major hosts – Pinehurst and Valhalla – had exceptional seasons, earning Tagmarshal 2024/2025 Diamond and Gold Award status respectively, and we also partnered with The Old Course at St Andrews Links to track the 2024 AIG Women’s Open, among other highlights.
As the year draws to a close, we’re looking back at some of the standout golf cart GPS data gathered from our more than 600 course partners over the past 12 months.
11,860,271
Total rounds tracked
1,517,640
Total System views
70%
Average Rounds On Pace across all courses
4:06:03
Average Round Time across all courses
MOST ENGAGED COURSES – GOLF CART GPS SYSTEM VIEWS
- Pebble Beach
- Bandon Trails
- Lake Padden Golf Course
Quickest Average Round Time
All courses:
Willow Springs GC (Par 62) 2:57:13
Minimum 5K tracked rounds:
Bayou Vista 3:11:17
Minimum 10K tracked groups:
Toad Valley GC 3:46:05
9-hole course:
906 Golf Course 1:31:00
COURSES WITH THE MOST TRACKED ROUNDS:
- Bradshaw Farm GC (27-hole)
- Bridlewood (18-hole)
- Tierra Rejada (18-hole)
AVERAGE ROUND PACE BY COURSE TYPE:
- Daily Fee / Public – 4:02:37
- Private – 4:01:08
- Resort – 4:23:00
- Semi-Private – 4:06:33
AVERAGE ROUND TIME BY REGION:
- United States – 4:02:12
- Canada – 4:08:01
- Europe – 4:21:06
Data is at the core of everything Tagmarshal does, powering our AI and machine learning algorithms so that they identify and highlight ways in which courses can make smarter operational decisions.
To see how Tagmarshal’s golf cart GPS system and data will optimize your operation, visit Booth #3123 at the PGA Show 2025, or watch our short demo video.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 100 billion data points from more than 95 million tracked and improved rounds of golf and has relationships with in excess of 900 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, The Old Course at St Andrews Links, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 50 of the Top 100 courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
SOLUTIONS
NEWS
Tagmarshal to Showcase Innovations in Booth 3123 at 2025 PGA Show
Optimization Technology Company To Host Educational Seminar on January 23
Kennesaw, Ga. (Dec. 10, 2024) – For the 10th consecutive year, Tagmarshal, the robust optimization technology platform, will showcase its products and expertise at January’s PGA Show.
The Tagmarshal team (Booth 3123) will run live system demos, outlining how the data insights gathered from over 75 million tracked rounds of golf and best-in-class AI-powered analytics empower operators to make data-driven decisions, proactively manage pace and flow, and increase operational efficiency using automation while generating additional revenue.
“We believe data and technology work hand in hand to assist operators in significantly improving on-course levels of performance,” said Bodo Sieber, CEO, Tagmarshal. “Managing pace and flow effectively has a positive impact on the player experience and drives the economic engine of the course, empowering operators to increase their capacity and revenue.”


Operators and managers are invited to book a meeting and run a return on investment (ROI) calculation utilizing their course’s data to see the business impact of on-course optimization. Tagmarshal representatives will demonstrate new features in action and attendees can familiarize themselves with the latest GPS-enabled devices for both cart and walking golf.
New features include:
- Fully customizable widgets and dashboards to show operators and staff what they need when they need it.
- Industry-Leading Analytics and Reporting: Make better decisions with a deeper understanding of your course’s pace, capacity and other custom metrics.
- Pace Disruptors: Industry-leading algorithms automate pace and flow management to optimize the player experience, efficiency and revenue.
- Cart Stop: Advanced geofencing and turf protection for your course.
Appointments may be booked in advance.
Attend an Exclusive PGA Show Education Session Presented by Tagmarshal
A Major championship host will offer valuable insights into how optimization tech and data are reshaping their operations. Tagmarshal hosts this education session on Thursday, Jan 23 at 9:45am. PDR credits apply. Additional details and panelist information are available at tagmarshal.com/PGAShow2025
Tagmarshal’s Online Training Gets A Significant Upgrade
New interactive learning content and practical, easy-to-follow step-by-step training is now available for all key features of the Tagmarshal system. These upgrades ensure that on-course teams maximize the value of the platform to save labor hours and generate additional revenue.
For additional information about Tagmarshal, access tagmarshal.com.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 100 billion data points from more than 95 million tracked and improved rounds of golf and has relationships with in excess of 900 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, The Old Course at St Andrews Links, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 50 of the Top 100 courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
SOLUTIONS
NEWS
Watch: How Pine Hills & Spy Ring drive revenue gains and labor savings with optimization tech and data
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 100 billion data points from more than 95 million tracked and improved rounds of golf and has relationships with in excess of 900 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, The Old Course at St Andrews Links, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 50 of the Top 100 courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
SOLUTIONS
NEWS
Webinar On-Demand: How Pine Hills & Spy Ring drive revenue gains and labor savings with optimization tech and data
Great news – our webinar, “How Pine Hills & Spy Ring drive revenue gains and labor savings with optimization tech and data,” is now available to watch on-demand and in your own time!
Expert guests Justin Plank from Pine Hills and Jack Romano from Spy Ring detail how the courses have increased efficiency and opened up additional revenue opportunities, thanks to the shrewd use of technology and data.
Pine Hills has been voted the number-one golf course on Long Island by GolfNow and Spy Ring, the newest public golf course on Long Island, is a modern 9-hole destination designed by up-and-coming golf course architect, Tyler Rae.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 100 billion data points from more than 95 million tracked and improved rounds of golf and has relationships with in excess of 900 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, The Old Course at St Andrews Links, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 50 of the Top 100 courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
SOLUTIONS
NEWS
The Tech Caddie Golf Podcast: Is Tagmarshal right for you? The PGA Tour? Dynamic pricing?
In this episode of the Tech Caddie podcast, Mike Hendrix speaks with Bodo Sieber and Craig Kleu from Tagmarshal about their innovative technology designed to improve pace of play on golf courses. They discuss the origin of Tagmarshal, its partnership with the DP Tour, and critique the PGA Tour’s recent pace of play rule changes. The conversation also explores the implications of dynamic pricing in golf and the future of golf management through AI integration.
- Tagmarshal was founded to address slow play on golf courses.
- The technology provides real-time data to optimize course management.
- Partnership with the DP Tour enhances tournament management.
- Critique of PGA Tour’s pace of play rules highlights industry challenges.
- Dynamic pricing can increase revenue but must ensure a good experience.
- AI integration will help golf courses optimize operations.
- Understanding player behavior is key to improving pace of play.
- Tagmarshal’s data-driven approach is revolutionizing golf management.
- The golf industry is underserved by technology, presenting opportunities.
- Future developments will focus on predictive analytics for golf courses.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 100 billion data points from more than 95 million tracked and improved rounds of golf and has relationships with in excess of 900 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, The Old Course at St Andrews Links, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 50 of the Top 100 courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.

