Optimization Technology Company To Host Educational Seminar on January 23

Kennesaw, Ga. (Dec. 10, 2024) – For the 10th consecutive year, Tagmarshal, the robust optimization technology platform, will showcase its products and expertise at January’s PGA Show.

The Tagmarshal team (Booth 3123) will run live system demos, outlining how the data insights gathered from over 75 million tracked rounds of golf and best-in-class AI-powered analytics empower operators to make data-driven decisions, proactively manage pace and flow, and increase operational efficiency using automation while generating additional revenue.

“We believe data and technology work hand in hand to assist operators in significantly improving on-course levels of performance,” said Bodo Sieber, CEO, Tagmarshal. “Managing pace and flow effectively has a positive impact on the player experience and drives the economic engine of the course, empowering operators to increase their capacity and revenue.”

Operators and managers are invited to book a meeting and run a return on investment (ROI) calculation utilizing their course’s data to see the business impact of on-course optimization. Tagmarshal representatives will demonstrate new features in action and attendees can familiarize themselves with the latest GPS-enabled devices for both cart and walking golf.

New features include:

• Fully customizable widgets and dashboards to show operators and staff what they need when they need it.
• Industry-Leading Analytics and Reporting: Make better decisions with a deeper understanding of your course’s pace, capacity and other custom metrics.
• Pace Disruptors: Industry-leading algorithms automate pace and flow management to optimize the player experience, efficiency and revenue.
• Cart Stop: Advanced geofencing and turf protection for your course.

Appointments may be booked in advance.

Attend an Exclusive PGA Show Education Session Presented by Tagmarshal

A Major championship host will offer valuable insights into how optimization tech and data are reshaping their operations. Tagmarshal hosts this education session on Thursday, Jan 23 at 9:45am. PDR credits apply. Additional details and panelist information are available at  tagmarshal.com/PGAShow2025

Tagmarshal’s Online Training Gets A Significant Upgrade

New interactive learning content and practical, easy-to-follow step-by-step training is now available for all key features of the Tagmarshal system. These upgrades ensure that on-course teams maximize the value of the platform to save labor hours and generate additional revenue.

For additional information about Tagmarshal, access tagmarshal.com.

Great news – our webinar, “How Pine Hills & Spy Ring drive revenue gains and labor savings with optimization tech and data,” is now available to watch on-demand and in your own time!

Expert guests Justin Plank from Pine Hills and Jack Romano from Spy Ring detail how the courses have increased efficiency and opened up additional revenue opportunities, thanks to the shrewd use of technology and data.

Pine Hills has been voted the number-one golf course on Long Island by GolfNow and Spy Ring, the newest public golf course on Long Island, is a modern 9-hole destination designed by up-and-coming golf course architect, Tyler Rae.

In this episode of the Tech Caddie podcast, Mike Hendrix speaks with Bodo Sieber and Craig Kleu from Tagmarshal about their innovative technology designed to improve pace of play on golf courses. They discuss the origin of Tagmarshal, its partnership with the DP Tour, and critique the PGA Tour’s recent pace of play rule changes. The conversation also explores the implications of dynamic pricing in golf and the future of golf management through AI integration.

• Tagmarshal was founded to address slow play on golf courses.
• The technology provides real-time data to optimize course management.
• Partnership with the DP Tour enhances tournament management.
• Critique of PGA Tour’s pace of play rules highlights industry challenges.
• Dynamic pricing can increase revenue but must ensure a good experience.
• AI integration will help golf courses optimize operations.
• Understanding player behavior is key to improving pace of play.
• Tagmarshal’s data-driven approach is revolutionizing golf management.
• The golf industry is underserved by technology, presenting opportunities.
• Future developments will focus on predictive analytics for golf courses.

Course-management software locates carts stolen from Ontario golf courses

Kennesaw, Ga. (Dec. 2, 2024) – Tagmarshal has impacted its 600-plus partner golf courses in countless ways: improving pace of play, increasing revenue, reallocating resources, and using data to pinpoint other ways of optimizing on-course operations. 

Now it seems Tagmarshal software has another role: Crime buster.

In late September, Pheasant Run Golf Club in Sharon, Ontario, Canada, used the GPS tracking functionality that’s part of every Tagmarshal system to locate 18 golf carts stolen in the middle of the night—by accessing their live locations in just half an hour!

“When I arrived at the course at 6 a.m. on September 27th, I saw cart tracks by the main entrance,” reports Graeme McCarrel, Director of Golf at the 27-hole public facility in central Ontario, about 35 miles north of Toronto. “I sped up to the club and saw that 18 carts were missing. I called my general manager and the police and used my phone to take photographs of the tracks in the dew.”

At 6:30 a.m., McCarrel sat down at his computer in the pro shop and opened the Tagmarshal system that the course had been using since the beginning of the year. “I knew which carts were missing, looked on the computer, and saw from GPS tracking that they were about 20 minutes down the road. I knew instantly where they were!”

He passed on the carts’ location to the police, who sent a squad car that sat watching the location—a chicken coop—until 4 in the afternoon when a search warrant was executed. The police entered the coop, and found all 18 carts, but no suspects.

He had 17 of the carts back the same day; the 18th was severely damaged and will be repaired in the offseason. Even so, he figures the savings to him, his insurance, and TurfCare, his cart supplier, at $180,000 Canadian–$10,000 a cart.

“We were having a tournament that same day, so I needed more carts. I called TurfCare at 7 a.m. and learned they’d had carts stolen the week before. By the way, they were able to get me carts for the tournament by 8:30 a.m.” 

The theft at Pheasant Run was just one of many in the province last summer that were the focus of an ongoing police investigation. In mid-October, four men were arrested while raids on both homes and storage facilities in the province located another 18 golf carts, other stolen property, $100,000 worth Pokemon cards, and both cannabis and cocaine.

“At first I thought the thieves must have been pretty smart, as they were able to circumvent the cameras we have all over the place,” McCarrel added. “But then I realized that they weren’t smart enough to stop and check the carts for GPS units. We don’t have screens in our carts, just the tracker underneath, so maybe they thought ‘No screen, no GPS.’”

McCarrel is already working with Tagmarshal to set up further geo-fencing to his system, which, he says, would have alerted him as soon as the carts were taken off the property. But that’s for next season. Right now, he’s on a delayed honeymoon, having gotten married in June.

“This is our first year with Tagmarshal and we’re counting our blessings. Thanks to Tagmarshal we got our carts back.”

While Pheasant Run purchased Tagmarshal to help optimize their operation’s performance leading to enhanced player experiences, increased efficiency, and additional revenue – saving their carts from theft was the cherry on top!

Read the full article in The First Call.