You can now watch our expert webinar, “4-hour rounds, labor savings, and additional revenue: How Franklin Bridge utilizes optimization tech and data,” on demand and in your own time!

Franklin Bridge’s owner, Brooks West, PGA, gives us behind-the-scenes insight into how the course has improved pace and efficiency, and opened up additional revenue opportunities, thanks to the shrewd use of technology and data.

Brooks and his team, including Head Golf Professional Josh Borders, have been recognized for their exceptional efforts with a Platinum Award in the 2024 Tagmarshal Awards, as well as winning Best US Newcomer.

Built on historic old farmland in the late 1980s, this links-style course features beautiful old trees, the magnificent Harpeth River crossing back and forth, and an 18th hole with an island green finish in front of the clubhouse, where patrons watch on.

Tagmarshal, the industry leader in golf course optimization technology, is excited to announce its partnership with the New Jersey PGA. This collaboration creates new opportunities to engage with PGA professionals across the region, providing innovative solutions to enhance their operations and overall experience.

With cutting-edge golf cart GPS technology and advanced AI and machine learning capabilities, Tagmarshal delivers full, real-time operational oversight and reporting. Utilizing over 10 billion data points from 75 million tracked rounds, our platform empowers course managers to optimize operations—improving pace of play, enhancing the player experience, automating time-consuming processes and driving new revenue opportunities.

As part of this collaboration, Tagmarshal will be the Presenting Sponsor for the NJPGA Assistant Spring Championship on April 21 at Glen Ridge Country Club, which kicks off the Assistant Division’s tournament season and will feature an educational seminar on Tagmarshal’s products. Tagmarshal will also sponsor two Open Stroke Play tournaments in 2025, held on June 2 at Deal Golf & Country Club and July 7 at Metuchen Golf & Country Club, open to all NJPGA Professionals. Additionally, the partnership includes educational opportunities such as webinars and expert sessions.

The partnership with the New Jersey PGA further strengthens Tagmarshal’s growing network of key partners, including PGA sections like Michigan, Illinois, Wisconsin, Northern California, Kentucky, Metropolitan, Southwest, South Florida, and South Texas. We are also proud to collaborate with the National Golf Course Owners Association (NGCOA), PGA Magazine, Colorado Golf Association, and the New England Golf Course Owners Association.

WindTag is a novel, industry-first innovation from Tagmarshal that maps what is often called ‘the invisible hazard’ – the wind.

Finally, players can stop wondering what the wind is doing while tossing grass into the air, or checking a distant flag and trees for movement. Using WindTag, players have instant access to accurate wind intelligence and yardage that will help them make more birdies!

As the market leader in on-course optimization and developing future-focused tech solutions for the golf industry, Tagmarshal’s WindTag product ushers in a completely new way of using live data for improved club selection and shot strategy.

Here are 6 ways this forward-thinking technology is changing the game for players, operators and ranges.

Weather conditions are hyperlocal, but many systems relay wind and other metrics from distant weather instruments. These conditions are also constantly changing and the information players receive is very often inaccurate.

Rather than showing you conditions from a beacon at the nearest airport, for example, WindTag measures the exact wind conditions (speed and direction) in real-time at each pin on the course.

Data is gathered and transmitted once per second, with wind speeds measured in miles per hour. The direction of the wind is broken down into 8 golf directions – helping, hurting, left to right, helping from the left, and so on.

The WindTag data is displayed on Tagmarshal’s Caddie app or 2Way golf cart GPS screen devices, as well as all available screens for tee boxes and yardage markers, helping players with wind-adjusted distances and shot planning and enhancing their experience.

The technology also provides real-time shot recommendations that take into consideration how wind impacts distance, club selection, shot trajectory, and target.

Aided by these extra insights, players will reduce the amount of time they spend planning a shot and increase their accuracy, lowering scores (in theory, at least!) and improving course pace and flow.

Updating pin locations daily is a labor-intensive process, no matter how large or small the golf operation.

Rather than having to manually record and update this each day, which means tweaking distances on the system and printing out hole location sheets for each playing group, WindTag feeds the daily pin locations directly into Tagmarshal’s system.

As soon as a new hole is cut and the flag is placed back in position, multi-satellite, hyper-accurate locations are automatically logged. In addition, all tee box and fairway distance markers are also automatically updated.

There is no need for an on-site visit by expert technicians to get WindTag up and running!

Courses can complete the setup themselves, screwing the small, ultrasonic wind meters to the top of each flagstick. Additionally, there are no cellular, Bluetooth or WiFi requirements to consider.

The transducers are solar-powered, rugged and waterproof so they can withstand adverse weather conditions. Courses can essentially set WindTag up once and forget about it for the rest of the season!

In tournament play, where rules may stipulate that you cannot use technology that measures wind speed, WindTag can easily be disabled.

WindTag is ideal for driving ranges, giving players at each bay the precise distance to each pin, as well as shot recommendations based on the pin they’re hitting to.

Players benefit from being able to practice hitting in the wind and can fine-tune their distance control.

With so many off-course players familiar with the likes of Topgolf, where technology is central to the experience, WindTag’s technology is another welcome addition to range players.

All of the data gathered by WindTag is fed into Tagmarshal’s powerful system, further enhancing the AI and machine-learning capabilities. Now operators can view data and spot trends related to wind conditions, such as how pace of play is affected, and use this to optimize going forward.

The predictive power of Tagmarshal’s algorithms, which draw on more than 10 dynamically calculated factors to predict outcomes and aid smarter decision-making, is also being fed by seamless integrations with many other leading technology solutions.

This brings exponential value to course partners by combining data insights from multiple sources in ways that help unlock new opportunities.

The industry buzz around WindTag, which was first shown to operators at the 2025 PGA Show, continues to grow.

For years, the industry has been wondering whether there was a simple yet effective way to measure the wind and instantly get this information to players. Ben Holbrook, Tagmarshal’s Chief Innovation Officer, first figured out how to gather the data before addressing the player aspect.

He says, “Imagine, just like slope for distance, we pioneer slope for wind. Now, via the Tagmarshal platform, we can articulate: ‘The pin is 157 yards with an 11-mph hurting wind; consider more club with a lower trajectory.’”

To find out more about WindTag and how it will benefit your operation, please complete this form and we will contact you.

Great news – our webinar, “Behind the scenes at Dumbarnie: Using optimization tech and data to deliver a world-class experience,” is now available to watch on-demand and in your own time!

Blessed with breathtaking views and a heartfelt welcome and service from an experienced team, Dumbarnie is already a ‘bucket list’ course for many golfers.

Expert guest Blair Cross, PGA, the Head Golf Professional at Dumbarnie, details how the course has improved pace and flow and opened up additional revenue opportunities, while operating at maximum efficiency.

The creator of WindTag plans to “push the boundaries of technology” to drive innovation in golf

Kennesaw, Ga. (Feb. 25, 2025) – Tagmarshal—the market leader in optimizing on-course operations and pace-of-play management through data-driven software—has named Ben Holbrook as Chief Innovation Officer. Tagmarshal recently acquired Holbrook’s WindIQ, which offers industry-first technology to measure on-hole wind speed, direction, and precise hole location.  

Holbrook, an experienced tech entrepreneur and avid golfer, founded WindIQ (now known as Tagmarshal’s WindTag product) in 2023 to provide hyperlocal wind conditions and to automate pin locations. Playing primarily on the West Coast, Holbrook was frustrated by existing apps, which often showed outdated wind conditions miles from the course being played.

“Tagmarshal has a strong technological foundation in golf. My goal is to expand that advantage—driving rapid innovation with cutting-edge communication technologies, AI, and a strategic acquisition mindset that keeps us ahead of the competition,” explained Holbrook.

In his new role, Holbrook will continue to oversee WindTag while working across Tagmarshal to foster innovation as a core principle. This is part of Tagmarshal’s on-going commitment to technology as the key to improving the player experience while ensuring its sustained growth, adaptability, and position as the market leader in optimization and pace-of-play management.

“Innovation is at the core of Tagmarshal’s DNA,” said Bodo Sieber, Tagmarshal CEO, “so it’s fantastic to have Ben join Tagmarshal as Chief Innovation Officer, ensuring that we continue to push the boundaries of technology to deliver future value for our partners.”

Holbrook brings a wealth of experience as a successful entrepreneur, investor, and innovator in both the technology and golf sectors. He officially joined Tagmarshal at last month’s PGA Show, where WindTag was introduced as part of the company’s on-course offerings. WindTag helps golfers and course operators “map the invisible hazard,” allowing players to better plan and play their shots. That same tracking also feeds daily hole-location information into Tagmarshal’s system, saving valuable labor time and increasing operational efficiency.

Already at the forefront of innovation, Tagmarshal utilizes data gathered from more than 75 million tracked rounds of golf (often by golf cart GPS systems) and best-in-class AI-powered analytics to empower operators to make fact-driven decisions, manage pace and flow, and raise productivity and efficiency while generating additional revenue. The acquisition of WindTag and adding Ben Holbrook as Chief Innovation Officer helps cement Tagmarshal’s leadership position in golf and golf cart GPS technology. 

Read the full article: The First Call