Combining on-course data with player experience data provides course operators with actionable, value-packed insights

Kennesaw, Ga. (May 13, 2025) Tagmarshal—the market leader in golf course optimization and pace management technology—has entered a strategic partnership with Players 1st, the foremost player experience and post-round survey platform in the golf industry. Working together, these two data-driven companies will offer course managers and owners a wealth of information on player satisfaction within all aspects of their operations.

The partnership includes system integrations and seamless data exchanges between Tagmarshal’s on-course optimization platform and Players 1st’s post-round experience analytics. This end-to-end visibility allows golf operators to correlate objective in-round data, such as round times, hole-by-hole flow, pace patterns, and staff interactions, with subjective player sentiment captured after the round. The combined insights offer a powerful toolkit for operators to make smarter, data-driven decisions that enhance golfer satisfaction, streamline operations, and maximize return on investment.

As an innovator in golf technology, Tagmarshal draws on the full power of AI and machine learning, based on data from more than 75 million golf cart GPS-tracked rounds, to provide courses with real-time operational oversight and reporting. The industry-leading optimization technology gives golf operators the tools to enhance the player experience with proactive pace of play management, improve efficiency through automation, and generate material revenue. 

Players 1st complements Tagmarshal’s expertise, with 12 million post-round surveys conducted at over 3,000 course partners – utilizing data from 124 million data points and generating 14,000 responses per day, resulting in unparalleled insights for operators.

The partnership with Players 1st enables Tagmarshal to push innovation even further by effectively measuring the impact of optimization on the player experience. Together, this offers numerous opportunities for forward-thinking operators to differentiate themselves from competitors, drive repeat business and growth, and keep their golfers happy. 

Read the full article: First Call Golf

Great news – our webinar, “Pace of play and member accountability: Optimization tech and data at Kinsale,” is now available to watch on-demand and in your own time!

Located in the heart of greater Naples and designed by golf course architect royalty Gil Hanse and Jim Wagner, Kinsale GC opened last year to great acclaim.

Expert guest Steve Archer, PGA, Kinsale’s General Manager, runs us through how the course proactively manages pace and flow of play, while also relying on data for full oversight and holding members accountable.

Tagmarshal, the market leader in on-course optimization, has a range of devices that suit both cart and walking golf courses.

The insights gained from partnering with more than 700 courses around the world, including 40 of the Top 100 US courses and many $40 to $60 green fee courses, makes Tagmarshal perfectly positioned to anticipate, identify and deliver on a market need.

Its latest release, the RangeTag device, is an industry first. The GPS tracking device doubles as a rangefinder and provides operators with multiple benefits. 

Here are 5 ways RangeTag will benefit your course:

At courses where operators prefer unobtrusive GPS tracking and caddies are in use, RangeTag is a perfect fit.

Caddies can carry the devices and offer players accurate distance information to greens, hazards and other course features such as doglegs with laser precision.

Alternatively, where caddies aren’t in use, players are happy to carry RangeTag devices with them due to the rangefinder capabilities that aid them in shot-making decisions.

As a group moves around the course, all of the GPS data gathered is fed into Tagmarshal’s system and processed by AI and machine learning algorithms based on more than 75 million tracked golf rounds. This unlocks opportunities for you to spot trends, make smarter decisions and optimize your on-course operations.

RangeTag devices are ‘plug and play’ with no installation process required. Once you have charged the devices, they are ready for use and can be used to track groups in real time.

Along with the cost and time saving this entails – some devices require on-site installation by a trained team – it also means you can start using the technology at any point in a season and be up and running straight away.

RangeTag can be magnetically attached and detached from carts instantaneously and then removed and handed back at the end of each round, which makes it perfect for courses where private carts are in use. This negates the argument from cart owners that they don’t want anything installed and provides them with easy access to a rangefinder throughout their round.

The devices have an IPX2 water-resistant, robust design, making them durable for outdoor use in all conditions.

USGA research shows that pace of play is critical to a player’s enjoyment of a round. The data gathered by RangeTag devices enables operators to proactively manage pace and flow, ensuring an enhanced on-course experience.

Knowing where each group is and who is in that group means player assistants can offer white glove service, tailored to player preferences.

In addition, players using RangeTag, as well as those being aided by caddies, have access to accurate yardages and other rangefinder functionalities.

The dual-color LCD display has 6x magnification, Flag Lock and Golf Scan mode, and the ability to toggle Slope functionality on and off to comply with tournament rules.

The RangeTag GPS tracking capabilities enable more efficient on-course management, as player assistants can easily identify groups that are falling out of position and be proactive with their interventions, rather than driving the course reacting to pace and flow issues.

Tagmarshal integrates with more than 25 leading tee sheet providers, pulling valuable player information into the system. As a group reaches the first tee box, GPS tracking triggers the start of a round and the RangeTag device will automatically be assigned to that group, saving valuable time and aiding more personalized interactions during the round.

Caddies carrying RangeTags can also monitor their group’s pace against the course goal time via the Tagmarshal app on their phones and communicate this with players, further reducing the need for player assistants to patrol the course.

We know that players value pace and flow, and so do leading course operators. 

“It’s pretty cut and dry,” says Dan McIntire, PGA, the Director of Golf at Woodbridge Golf Club. “When our pace of play is good, we can charge more for a round and we can sell more rounds.”

Tagmarshal’s GPS tracking devices facilitate a better pace and flow, leading to an enhanced player experience and the ability to charge more for a higher quality round of golf. Additionally, RangeTag provides players with an in-demand tool (the rangefinder) that can easily justify a green fee increase.

Implementing dynamic pricing at your course raises the expectation of players, who have paid a premium for certain high-demand tee times. Providing a more enjoyable, and more consistent pace and flow of play will ensure you can confidently utilize dynamic pricing.

Tagmarshal’s RangeTag devices are unlike anything else currently on the market, powering the full range of system features while also providing players with a popular on-course tool.

Whether you’re a walking or cart course, the ability to roll out the system and reap the rewards of optimization immediately sets RangeTag apart from many other market solutions.
To find out more about how RangeTag will transform your on-course operation, get in touch via our Contact page, and we will reach out to schedule a chat.