Topic: How Hazeltine National uses tech to increase efficiency and create world-class player experiences

Expert Guest: Kyle Brandt, PGA, Head Golf Professional, Hazeltine National

Duration: 1 hour

The Rolex Challenge Tour Grand Final taking place this week in Mallorca, Spain gives players the chance to earn a card for the DP World Tour. With pace of play a hot topic at the Masters and other majors this year, the Challenge Tour, supported by the R&A, was intent on ensuring good pace and flow of play at the Grand Final. 

Tournament organizers approached pace of play and optimization technology expert Tagmarshal to track player pace this week. Tagmarshal has been working with the DP World Tour for nearly 4 years. No stranger to golf in Spain, Tagmarshal also has a long-term partnership with the Club de Golf Alcanada, host to the Rolex Challenge Tour Grand Final.

Tagmarshal International’s managing director, Stephen Knoop, knows there will be numerous benefits to using the technology and data – not just for Tour officials, but also for players and spectators.

“Improving both the pace and flow of the play will result in a better experience for the players. With fewer hold-ups in play, and technology enabled line of sight for rulings, officials have an improved tournament environment, and the general public will enjoy a more fulfilling day of spectating.”

Tagmarshal’s optimization and pace of play technology has been improving pace of play and the player experience at hundreds of golf clubs since launching in the USA in 2015, where it is now in use at 35 of the country’s top 100 venues, including major hosts Whistling Straits, Valhalla, Erin Hills, Oakmont, Pinehurst, the Ocean Course at Kiawah, and some 500 other partners.

Its European expansion began in 2017 in Spain, at Club de Golf Alcanada, who received a 2023 Platinum Award for performance excellence in recognition of exceptional pace and flow of play and levels of on-course service at this year’s Tagmarshal Awards. Tagmarshal is now in use at 80 facilities across Europe, including the prestigious Real Club de Sotogrande, in Spain; the highly acclaimed Praia D’El Rey and West Cliffs resorts in Portugal; Ballybunion and Portmarnock in Ireland; and The Grove, Royal Portrush, Turnberry, and eight-time Open Championship host Carnoustie Golf Links in the UK.

Kristoff Both, Director of Golf at Club de Golf Alcanada, puts his trust in Tagmarshal:

“I consider Tagmarshal a revolution in golf management. For the first time, we are 100% in control of what is happening on the course. On top of optimizing our course flow, we can empower our staff and have objective data to manage and continuously improve our operation.”

For more information about Tagmarshal, access the website at www.tagmarshal.com/demo

Our latest webinar, “How tech brings innovation to Wild Rock, improving the player experience and revenue,” is now available to watch on-demand and in your own time!

Our expert guest, Pat Stein, PGA, Director of Golf Operations, Wild Rock Golf Club, delves into how his club uses tech to enhance the player experience through pace and flow of play management, while also generating additional revenue.

ABOUT THE WEBINAR

Webinar Topic: How tech brings innovation to Wild Rock, improving the player experience and revenue

Expert Guest: Pat Stein, PGA, Director of Golf Operations, Wild Rock Golf Club

ABOUT TAGMARSHAL

Tagmarshal, the leader in golf course intelligence software, optimizes on-course operations.

The industry-trusted system provides full operational oversight and reporting, proactive, real-time management of field flow and data-driven management, which drives cost savings.

• Established in 2014, Tagmarshal’s headquarters are in Atlanta, GA.
• Our office in Cork, Ireland focuses on the UK and Europe.
• With operations in South Africa, supporting partners in SA and Australia.
• Tagmarshal has a global reach: Partners in 9 countries and 4 continents.

To optimize on-course operations, using data driven management to increase efficiency, enhance player experiences and drive cost savings.

rounds tracked and improved

of the Top 100 USA courses

private, daily fee and resort courses

$50 per round courses

ROI per season

Golf course optimization technology expert, Tagmarshal, is excited to announce its partnership with the Illinois PGA Section, as it looks to engage with and add value to PGA professionals across this region.

Tagmarshal’s technology provides courses with full, real-time operational oversight and reporting. Using a hybrid of advanced GPS technology and powerful algorithms based on data from more than 30 million rounds, managers can optimize on-course operations, effectively manage pace and flow of play to enhance the player experience, increase efficiency through automation and generate additional revenue.

The partnership with the Illinois PGA includes sharing educational opportunities such as online webinars and expert sessions, as well as event sponsorship.

“We’re proud to be recognized as a valuable partner of the Illinois PGA, working in synergy with their team, to grow the game in Illinois. We look forward to sharing our data-driven insights and processes with their members.”

BODO SIEBER
CEO, Tagmarshal

“We are excited to announce our new partnership with Tagmarshal. We value their commitment in supporting the Illinois PGA Section and look forward to working with them closely to help grow within the Illinois Section boundary lines.”

CARRIE WILLIAMS
Executive Director, Illinois PGA

The partnership with the Illinois PGA Section builds on Tagmarshal’s existing partner network, which includes several PGA Sections, such as Northern Texas, Southern Texas, Southwest, South Florida, North Florida, New England, Metropolitan and Pacific Northwest, as well as the National Golf Course Owners Association (NGCOA), PGA Magazine and the Golf Business Network (GBN).