Don’t miss our expert webinar, “3 Ways The Concession Uses Tech to Deliver Sub-4hr Rounds and Better Member Experiences,” on Thursday, May 29 at 10am EDT.

The webinar is hosted in partnership with the North Florida PGA and PDR Credits apply.

The Concession GC is a great example of how tech-enabled course oversight powers proactive pace management, with average round times under 3h50m.

Expert guest Jeremy Decaminada, PGA, the Head Golf Professional at The Concession, will also detail how data helps the club with member reporting and communication.

Designed by Jack Nicklaus and named after his famous conceded putt at the 1969 Ryder Cup, the greens are fast and undulating, with plenty of obstacles before players even reach the pin.

COMPETITION: Pick who will win the 2025 US Open at Oakmont when registering for the webinar, and stand a chance to win branded items from the 2025 Masters!

Register now for our exciting upcoming webinar, “Pace of play and member accountability: Optimization tech and data at Kinsale,” taking place on Friday, May 9 at 10am EDT.

Located in the heart of greater Naples and designed by golf course architect royalty Gil Hanse and Jim Wagner, Kinsale GC opened last year to great acclaim.

Expert guest Steve Archer, PGA, Kinsale’s General Manager, will run us through how the course proactively manages pace and flow of play, while also relying on data for full oversight and holding members accountable.

The webinar is hosted in partnership with the South Florida PGA and PDR Credits apply.

COMPETITION: Pick who will win the 2025 PGA Championship at Quail Hollow when registering for the webinar, and stand a chance to win branded items from the 2025 Masters!

Tagmarshal, the market leader in on-course optimization, has a range of devices that suit both cart and walking golf courses.

The insights gained from partnering with more than 700 courses around the world, including 40 of the Top 100 US courses and many $40 to $60 green fee courses, makes Tagmarshal perfectly positioned to anticipate, identify and deliver on a market need.

Its latest release, the RangeTag device, is an industry first. The GPS tracking device doubles as a rangefinder and provides operators with multiple benefits. 

Here are 5 ways RangeTag will benefit your course:

At courses where operators prefer unobtrusive GPS tracking and caddies are in use, RangeTag is a perfect fit.

Caddies can carry the devices and offer players accurate distance information to greens, hazards and other course features such as doglegs with laser precision.

Alternatively, where caddies aren’t in use, players are happy to carry RangeTag devices with them due to the rangefinder capabilities that aid them in shot-making decisions.

As a group moves around the course, all of the GPS data gathered is fed into Tagmarshal’s system and processed by AI and machine learning algorithms based on more than 75 million tracked golf rounds. This unlocks opportunities for you to spot trends, make smarter decisions and optimize your on-course operations.

RangeTag devices are ‘plug and play’ with no installation process required. Once you have charged the devices, they are ready for use and can be used to track groups in real time.

Along with the cost and time saving this entails – some devices require on-site installation by a trained team – it also means you can start using the technology at any point in a season and be up and running straight away.

RangeTag can be magnetically attached and detached from carts instantaneously and then removed and handed back at the end of each round, which makes it perfect for courses where private carts are in use. This negates the argument from cart owners that they don’t want anything installed and provides them with easy access to a rangefinder throughout their round.

The devices have an IPX2 water-resistant, robust design, making them durable for outdoor use in all conditions.

USGA research shows that pace of play is critical to a player’s enjoyment of a round. The data gathered by RangeTag devices enables operators to proactively manage pace and flow, ensuring an enhanced on-course experience.

Knowing where each group is and who is in that group means player assistants can offer white glove service, tailored to player preferences.

In addition, players using RangeTag, as well as those being aided by caddies, have access to accurate yardages and other rangefinder functionalities.

The dual-color LCD display has 6x magnification, Flag Lock and Golf Scan mode, and the ability to toggle Slope functionality on and off to comply with tournament rules.

The RangeTag GPS tracking capabilities enable more efficient on-course management, as player assistants can easily identify groups that are falling out of position and be proactive with their interventions, rather than driving the course reacting to pace and flow issues.

Tagmarshal integrates with more than 25 leading tee sheet providers, pulling valuable player information into the system. As a group reaches the first tee box, GPS tracking triggers the start of a round and the RangeTag device will automatically be assigned to that group, saving valuable time and aiding more personalized interactions during the round.

Caddies carrying RangeTags can also monitor their group’s pace against the course goal time via the Tagmarshal app on their phones and communicate this with players, further reducing the need for player assistants to patrol the course.

We know that players value pace and flow, and so do leading course operators. 

“It’s pretty cut and dry,” says Dan McIntire, PGA, the Director of Golf at Woodbridge Golf Club. “When our pace of play is good, we can charge more for a round and we can sell more rounds.”

Tagmarshal’s GPS tracking devices facilitate a better pace and flow, leading to an enhanced player experience and the ability to charge more for a higher quality round of golf. Additionally, RangeTag provides players with an in-demand tool (the rangefinder) that can easily justify a green fee increase.

Implementing dynamic pricing at your course raises the expectation of players, who have paid a premium for certain high-demand tee times. Providing a more enjoyable, and more consistent pace and flow of play will ensure you can confidently utilize dynamic pricing.

Tagmarshal’s RangeTag devices are unlike anything else currently on the market, powering the full range of system features while also providing players with a popular on-course tool.

Whether you’re a walking or cart course, the ability to roll out the system and reap the rewards of optimization immediately sets RangeTag apart from many other market solutions.
To find out more about how RangeTag will transform your on-course operation, get in touch via our Contact page, and we will reach out to schedule a chat.

You can now watch our expert webinar, “6 Ways to attract and retain (new) golfers, this season!” on demand and in your own time!

Tagmarshal CEO Bodo Sieber is joined by Morten Bisgaard, CEO of post-round sentiment platform Players 1st and Jacob Hite, Director of Marketing at POS and business management solution provider Club Prophet, to unpack how operators can capitalize on golf’s rising popularity.

The ability to turn first-time players into repeat players has a huge impact on your bottom line, and ensuring a memorable experience starts from the moment a booking is made through to post-round follow-up communication.