NEWS
Tagmarshal’s record year drives European expansion plans
Golf industry’s leader in pace-of-play management and course-optimization software increases its footprint and influence on Europe and the UK
Atlanta, Ga. (June 18, 2025) … Tagmarshal—whose proprietary AI-enhanced data and technology already helps hundreds of courses around the globe manage on-course operations and keep golfers on pace—is rapidly expanding its presence and facilities in Europe and the UK.
“Tagmarshal has grown by 146% in Europe and the UK over the past 12 months—our biggest year yet,” reported Stephen Knoop, Managing Director, Tagmarshal International. “We’re proud to have signed partnership agreements with many bucket-list courses and look forward to adding value to these facilities, their on-course teams, and golfers by optimizing the player experience.”
The company has added some of the world’s best-known courses—and major-championship venues—to its roster of partners, including:
- Old Course at St. Andrews, Scotland
- Royal Portrush, Northern Ireland (site of the 2025 Open Championship)
- Portstewart, Northern Ireland
- Sotogrande, Spain
- Muirfield, Scotland
- The Grove, England
- Adare Manor, Ireland (host of the 2027 Ryder Cup)
- Trump Turnberry, Scotland
- Praia D’El Rey, Portugal
- West Cliffs Golf Course, Portugal
- Carnoustie, Scotland
- Real Club de Golf Alcanada, Spain
- Grafarholt Golf Course, Iceland
- Hogs Head, Ireland
- Dumbarnie Links, Scotland
- Crail Golfing Society, Scotland
- Golf Club Castelconturbia, Italy
These courses, and many others internationally, rely on Tagmarshal’s optimization and pace-of-play technology to manage on-course operations, resulting in more play and happier customers.
Utilizing data gathered from more than 75 million tracked rounds of golf and best-in-class AI-powered analytics, Tagmarshal empowers operators to make fact-driven decisions, manage pace and flow, and raise productivity and efficiency while generating additional revenue.
Before Tagmarshal, manually recording data made spotting trends near impossible. Now our pace is better and our guest experience has improved immeasurably. We used to work out our hole-by-hole times by instinct. Now we have the data to drill down into each part of the hole—tee, fairway and green—and tweak accordingly.
As a sign of its commitment to the European market, Tagmarshal has expanded its base in Cork, Ireland, and opened a local office in Spain to assist with quick and seamless installation and operational support. Tagmarshal has also made its new user-friendly online training available in Spanish and French, with Italian to follow soon.
Tagmarshal is intuitive, effective, and genius. It’s a great tool for monitoring the progress of the players. Staff can immediately attend to problem groups and help them get back into position.
Tagmarshal also has established tournament partnerships in the UK and Europe. For the DP World Tour and HotelPlanner Tour, the company created a bespoke solution for tracking pace and flow of play. For the Royal and Ancient, Tagmarshal assisted in the management of pace and flow of play at the 2024 AIG Women’s Open, held on the Old Course at St. Andrews.
The multi-year agreement with Tagmarshal is “one of the smartest technological investments we have made during my tenure at the DP World Tour,” said its Chief Technology Officer, Michael Cole.
Read the full article here: The First Call
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 700 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
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Watch: 3 Ways The Concession Uses Tech to Deliver Sub-4hr Rounds and Better Member Experiences
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 700 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
SOLUTIONS
NEWS
Webinar On-Demand: 3 Ways The Concession Uses Tech to Deliver Sub-4hr Rounds and Better Member Experiences
Great news – our webinar, “3 Ways The Concession Uses Tech to Deliver Sub-4hr Rounds and Better Member Experiences,” is now available to watch on-demand and in your own time!
The Concession GC is a great example of how tech-enabled course oversight powers proactive pace management, with average round times under 3h50m.
Expert guest Jeremy Decaminada, PGA, the Head Golf Professional at The Concession, also details how data helps the club with member reporting and communication.
Designed by Jack Nicklaus and named after his famous conceded putt at the 1969 Ryder Cup, the greens are fast and undulating, with plenty of obstacles before players even reach the pin.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 700 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
SOLUTIONS
NEWS
Case Study: Woodbridge Golf Club
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 700 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
SOLUTIONS
NEWS
Tagmarshal and Players 1st Form Strategic Partnership
Combining on-course data with player experience data provides course operators with actionable, value-packed insights
Kennesaw, Ga. (May 13, 2025) Tagmarshal—the market leader in golf course optimization and pace management technology—has entered a strategic partnership with Players 1st, the foremost player experience and post-round survey platform in the golf industry. Working together, these two data-driven companies will offer course managers and owners a wealth of information on player satisfaction within all aspects of their operations.
The partnership includes system integrations and seamless data exchanges between Tagmarshal’s on-course optimization platform and Players 1st’s post-round experience analytics. This end-to-end visibility allows golf operators to correlate objective in-round data, such as round times, hole-by-hole flow, pace patterns, and staff interactions, with subjective player sentiment captured after the round. The combined insights offer a powerful toolkit for operators to make smarter, data-driven decisions that enhance golfer satisfaction, streamline operations, and maximize return on investment.
We’re excited to partner with Players 1st, which will provide our course clients with a 360-degree view of the player experience that complements our optimization technology.” We’ve worked alongside Players 1st for several years and have been impressed by their data-led approach to identifying player experience risk factors, adding significant value to operators.
As an innovator in golf technology, Tagmarshal draws on the full power of AI and machine learning, based on data from more than 75 million golf cart GPS-tracked rounds, to provide courses with real-time operational oversight and reporting. The industry-leading optimization technology gives golf operators the tools to enhance the player experience with proactive pace of play management, improve efficiency through automation, and generate material revenue.
Players 1st complements Tagmarshal’s expertise, with 12 million post-round surveys conducted at over 3,000 course partners – utilizing data from 124 million data points and generating 14,000 responses per day, resulting in unparalleled insights for operators.
The partnership with Tagmarshal delivers what matters most: smoother operations for the staff, a quicker pace of play that delights golfers, and actionable analytics that the golf course needs to make confident decisions that enhance its reputation and profitability. We love golf and data and want to create exceptional experiences for golfers at courses worldwide.
The partnership with Players 1st enables Tagmarshal to push innovation even further by effectively measuring the impact of optimization on the player experience. Together, this offers numerous opportunities for forward-thinking operators to differentiate themselves from competitors, drive repeat business and growth, and keep their golfers happy.
Read the full article: First Call Golf
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 700 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
SOLUTIONS
NEWS
Watch: Pace of play and member accountability: Optimization tech and data at Kinsale
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 700 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
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