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ABOUT US

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Tagmarshal, the industry leader in golf course optimization, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to enhance the player experience through pace and flow of play management, improve efficiency through automation and generate additional revenue.

Based in Atlanta, GA, Tagmarshal also has an office in Cork, Ireland.

VISION:

Changing the way golf courses are managed with data, IoT and machine-learning-driven optimization tools.

  • Quality
  • Value
  • Innovation
  • Service excellence
  • Integrity

LEADERSHIP:

TAGMARSHAL

IN NUMBERS

2014

Tagmarshal was established in 2014 and is headquartered in Atlanta, GA

40

Tagmarshal partners with 40 of the Top 100 US courses

600+

Tagmarshal partner courses globally

50%+

More than half our partner courses are $50 or less daily fee courses

75 MILLION+

Rounds optimized

1 BILLION+

Individual data points gathered by Tagmarshal's system

MEET THE

EXECUTIVES

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BODO SIEBER

CEO and Co-Founder

Tagmarshal

A visionary leader, with a strong understanding of process optimization, design thinking and user experience, Bodo’s focus is on driving positive change to grow the game of golf and help golf operations move towards a sustainable technology and data-enabled future. Recognized as one of the most innovative people in golf by Golf Inc., Bodo, a German native, is an experienced solutions architect for software systems, specializing in business intelligence, GIS, IoT (Internet of Things) and process optimization, having founded two successful software-driven businesses before focusing on golf. He has been a keynote speaker for innovation in golf, at the Golf Business Conference, Golf Inc. Innovation Summit, PGA Show and Golf Business Tech Conference, as well as appearing in Forbes magazine, Golf.com, PGA Magazine, Compleat Golfer and other leading industry publications.

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CRAIG KLEU

COO and Co-Founder

Tagmarshal

Craig's commercial acumen, shaped by a Bachelor of Commerce degree and several years spent managing a successful equity fund, together with his passion for golf, have given him a keen understanding of the needs of the market – and how to translate these into a commercial opportunity. He identified the gap in the market for on-course optimization, using data-driven solutions, to develop Tagmarshal into the leading golf course intelligence software solution it is today. With his analytical ability and characteristically warm leadership style, he is harnessing the power of AI and machine learning, working with his skilled team to develop new Tagmarshal products that meet the needs of tomorrow.

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JOHN WILLMORE

Chief Revenue Officer and Co-Founder

Tagmarshal

With a wealth of experience in technical sales and new business development, John takes a strategic approach to business and has been instrumental in developing and growing Tagmarshal in the US, UK and European markets, establishing Tagmarshal as a firm market leader. John is an experienced Co-Founder with a demonstrated history of working in the information technology and services industry globally. His ability to nurture and build strong relationships, together with being a formidable golfer and strong leader, has resulted in the sales team forging more than 500 successful Tagmarshal partnerships across the globe.

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STEPHEN KNOOP

Managing Director

Tagmarshal International

Stephen's background in Finance, Economics and Marketing, paired with his experience in professional sports – having played professional rugby and worked for major sports broadcasters – have equipped him well to lead our international office in Ireland. Strategic, with a strong focus on teamwork, he drives growth and guides operations in the UK and Europe.

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DAVID HAMILTON

Vice President of Business Development

Tagmarshal

An avid golfer, Augusta resident David knows firsthand how important the player experience is and what shapes this on the course. With over 25 years of executive-level experience driving growth, having previously served as Vice President of Sales for Club Car, and most recently, Vice President of Business Development for Entegra, he brings a wealth of expertise tailored to business development and strategic planning across North America. Instantly recognizable in the industry, having spoken extensively at CMAA and NGCOA events over the past two decades, David boasts an Executive MBA in Business Management and a network of golfing contacts second to none.

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RICHARD SHORT

CFO

Tagmarshal

Richard brings almost 10 years of experience as a startup and early growth CFO to Tagmarshal, adding strong analytical and strategic value. Although cricket is his first love, Richard is passionate about golf. Meshing his understanding of the game with the business of golf has been a dream come true and he is keen to drive Tagmarshal to become the undisputed leader in pace of play management.

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JOEY WALTERS

General Manager

Tagmarshal USA

Joey Walters brings more than 20 years' worth of experience in the Technology and Medical industries to Tagmarshal, in his position as General Manager USA. Joey is a self-starting operational leader and “people’s person” with demonstrated success building and motivating teams – creating a culture of excellence, which he brings to the golf industry. A passionate golfer, he is excited to be part of the leadership team, building strong relationships and adding value to Tagmarshal's growing number of partners.

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MEET THE

PARTNERSHIP TEAM

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JOHN WILLMORE

Chief Revenue Officer and Co-Founder (WI, IL, MN, North FL, International)

Tagmarshal

A Green Bay Packers supporter, who's drawn to the beauty of Colorado, John is a golf purist and a proud husband and father. He has a hunger to change the game of golf without disrupting the fantastic history and traditions that make it what it is.

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STEPHEN KNOOP

Managing Director, Tagmarshal International (Canada, UK, Europe)

Tagmarshal

An NFL fan, Doug Flutie and Kurt Warner are Steve’s all-time favorite players. Stephen is a golf and technology expert, as well as a husband and father to two children.

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DAVID HAMILTON

Vice President of Business Development (USA)

Tagmarshal

Born and raised in Augusta, Georgia, David had golf in his blood from an early age and was hooked from the age of 14. Enamored by the sport’s tradition, etiquette and integrity, he’s been fortunate to tee it up at Augusta National multiple times, while playing Cypress Point remains his biggest bucket list experience.

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PATRICK PARENTI

Business Development Executive (AZ, SC, NV)

Tagmarshal

Patrick started his golf career at Lafayette Golf Course as an Assistant Professional. He managed the Raven Golf Club and Desert Canyon in Arizona, and the Ravines in West Lafayette, Indiana. He is a graduate of Purdue with a degree in Marketing and earned his Class A PGA status in 1992. He is a seasoned PGA and GPS veteran, having achieved over $100m in lifetime GPS sales, while consistently reducing overhead and cost to acquire new accounts.

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ASHLEIGH BRYANT

Partnership Development Manager (MI, OH, KY, IN, IA, MO, South FL)

Tagmarshal

An experienced sales professional, Ashleigh was raised by a family of golfers. Her mom attended Longwood College in Virginia on a golf scholarship, LPGA trained and turned pro. Ashleigh, a passionate golfer, received her first set of Little Tiger clubs at age six. She is proud that her career has enabled her to combine her passion for golf with her work, partnering with the best. Ashleigh is also a proud mom to a son, who is also a keen golfer!

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MICHAEL GLANVILLE-SMITH

Partnership Executive (AZ, WA, OR, NV, North CA, NY, PA, NJ, ME, MA, RI, NH, VA)

Tagmarshal

An avid golfer who was raised playing the game, his passion for the sport is palpable and on any given weekend, he’ll be out on the course! He hopes to one day surpass his grandad’s impressive record of 5 holes-in-one. He’s also a huge Boston Red Sox fan and watching them live at Fenway Park is high on his bucket list. Mike joined Tagmarshal in 2021 as a Partnership Executive and brings several years of growth partnership experience and an in-depth understanding of golf to the team.

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SEAN KOFAHL

Partnership Executive (CO, UT, NM, South CA, ID)

Tagmarshal

From the moment he was born, Sean had a golf club in his hands. The day he broke his first window, he was promptly upgraded to course play, won his first tournament at 12 and continued to play as a competitive junior locally and Internationally. With a BBA in Marketing Management and a background in technical sales and business management, Sean is delighted to work with a pioneer in the golf industry to help grow the game he loves so much.

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DANIEL LEEUWENDAAL

Partnership Executive (TX, AR, LA, MS, OK, WY, MT)

Tagmarshal

Combining his enthusiasm for tech with a fresh perspective on golf, Daniel has over 6 years of successful sales experience. Inspired by Tagmarshal's objective to revolutionize how courses manage pace and flow, he serves as a dynamic Partnership Executive. A lover of extreme sports and an avid follower of the X Games, he is a dedicated advocate for enhanced player experiences and continues to forge valuable relationships with partners across the state of Texas, all while eagerly awaiting Rickie Fowler's long-overdue first Major win.

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JARED VAN DE MERWE

Partnership Executive (NC, SC, NE, KS)

Tagmarshal

Jared is a seasoned professional with a 17-year track record in the sales industry. Beyond his expertise in the corporate world, his true passion has always been golf, a journey that began in 1992. What sets Jared apart is his dedication to working with people, building connections and forging relationships in a way that blends his sales acumen with his love for people.

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MICHAEL BRIGHT

Partnership Executive (GA, TN, AL, ND, SD)

Tagmarshal

Michael is a dedicated professional with over 9 years of sales experience. He has a strong passion for staying active, which stems from his upbringing immersed in sports. Michael's lifestyle not only keeps him active but also instills discipline and determination, qualities that he seamlessly translates into his successful career in sales. He manages Georgia, Tennessee and Alabama.

MEET THE

CUSTOMER SUCCESS TEAM

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DEBORAH TOBIN

Group Customer Success Manager

Tagmarshal

Deborah ensures her team’s efficiency and excellence and her dedication, strong work ethic, and strategic insights have consistently driven the team toward achieving their goals and exceeding expectations.

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PETER TAYLOR, PGA

Customer Success Manager

Tagmarshal

Peter brings a wealth of knowledge and expertise in the world of golf and leads the Customer Success team with the same precision and focus he brings to the golf course. He remains calm and level-headed in difficult circumstances so he can work to help others and resolve any challenges.

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DEAN MANZ, PGA

Canadian Customer Success Manager

Tagmarshal

With 21 years of experience as a PGA of Canada Golf Professional, Dean had the unique opportunity of being a client of Tagmarshal before starting his current role as the Canadian Customer Success Manager. Dean’s superpower lies in effortlessly remembering people’s names.

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JACK GREEN

Customer Success Associate

Tagmarshal

Whether it's troubleshooting customer challenges or perfecting his golf swing, Jack's commitment to excellence is unwavering. He wants our partners to soar and works tirelessly to make sure they achieve and exceed their targets.

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COLE CHACHKO, PGA

Customer Success Associate

Tagmarshal

Cole brings a wealth of PGA professional and industry knowledge, having worked at several premier facilities such as Pebble Beach Golf Links and Trump National GC in Washington D.C. This experience helps him identify opportunities that others cannot see, and take the necessary actions to capitalize on them.

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WYNAND DU BRUYN, PGA

Customer Success Associate

Tagmarshal

Wynand is a PGA Golf Professional with over 15 years of experience in the golf industry. His expertise extends to course operations, tournament coordination, retail and guest relations and he has successfully overseen the day-to-day operations of golf facilities, ensuring exceptional playing conditions and memorable experiences for players of all skill levels.

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TERENCE THORNTON, PGA

Customer Success Associate

Tagmarshal

Terence brings years of industry experience and service to his role. Terence is currently a PGA Associate in the Professional Golf Management Program and loves spending time with his wife and family, playing golf when he can.

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SHELTON MATEMEZANO

Senior Customer Support Specialist

Tagmarshal

Shelton's vast knowledge is a wellspring of expertise for our team. With a wealth of information at his fingertips, he not only resolves technical issues but empowers our partners with insights and understanding, making their experiences both effective and educational.

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ROBERT MATEZA

Customer Support Specialist

Tagmarshal

Robert, a seasoned Customer Support Specialist, brings extensive experience and a friendly demeanor to the team. With a keen eye for problem-solving and a commitment to customer satisfaction, Robert is the go-to person for resolving technical issues, answering questions, and providing guidance.

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ADRIAN MATTHEE

Customer Support Specialist

Tagmarshal

Adrian’s role requires a unique combination of technical prowess and customer-centric focus and he’s the go-to expert when it comes to resolving technical issues and providing solutions for valued partners. With his deep knowledge of our products and a knack for troubleshooting, Adrian has a proven track record of turning challenges into solutions.

MEET THE

MANAGEMENT TEAM

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ASHLEIGH BRYANT

Partnership Development Manager

Tagmarshal

An experienced sales professional, Ashleigh was raised by a family of golfers. She is proud that her career has enabled her to combine her passion for golf with her work, partnering with the best in the business to showcase Tagmarshal’s revolutionary system.

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AVRON JACOBSON

Group Technical Operations Manager

Tagmarshal

Avron is a highly skilled Electronic Engineer and seasoned Naval Technical Officer with extensive experience spanning over four decades. Avron's passion resides in Technology, leveraging his extensive technical expertise and adept management capabilities to inspire and empower individuals toward collective advancement.

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DEBORAH TOBIN

Group Customer Success Manager

Tagmarshal

Deborah ensures her team’s efficiency and excellence and her dedication, strong work ethic, and strategic insights have consistently driven the team toward achieving their goals and exceeding expectations.

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GARRYD SMIT

Engineering Manager

Tagmarshal

Garryd has 10+ years of software development experience, is passionate about tech, and is always eager to learn. He is dedicated to innovation and growing a team to deliver a world-class product tailored to the needs of Tagmarshal’s partners. He has a love for adventure and the outdoors and on his off days can be found climbing, hiking, or running through the mountains.

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HUGO VAN DER WESTHUIZEN

Media Division Manager

Tagmarshal

Hugo is a seasoned media professional who brings a wealth of knowledge and expertise spanning over 25 years. He specializes in innovative media solutions and monetization strategies across various business sectors. With an entrepreneurial background in media, marketing, and business management, he is delighted to lead the global Tagmarshal Media team.

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LETICIA FISHER

Group Operations Manager

Tagmarshal

Leticia is a seasoned leader with 7 years of invaluable experience at Tagmarshal. Having traversed roles in Customer Success, Support, and now spearheading the Operations team, Leticia brings a wealth of insight into understanding our clients' diverse needs. With a strategic mindset, she orchestrates the Operations pipelines to guarantee world-class service delivery and excellence.

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NATALIE DAVIDSSON

Marketing Director

Tagmarshal

Natalie is a strategic Marketing Director with over 20 years of experience within the tech space. She is focused on building the Tagmarshal brand, developing long-term partnerships and driving growth. She manages an exceptional Marketing team, with a diverse range of skills. In her spare time, she loves a decent coffee, traveling and any outdoor activities.

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NHLAKA MZOBE

Technical Lead

Tagmarshal

Nhlaka brings a strong background in software engineering with an always willing-to-learn attitude and years of experience in driving project success. He excels in research, ensuring adherence to best practices, and aligning technical solutions with project goals. Great at strategic planning, his technical oversight and ability to navigate complex software development landscapes help him deliver high-quality software solutions.

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ROB SEIDERER

Group Product Head

Tagmarshal

Rob boasts nine years of invaluable experience at Tagmarshal, where he currently serves as the Group Product Head from New York. Leading the charge in innovative solutions for optimizing golf course management, Rob's tenure underscores his dedication to enhancing player experiences and operational efficiency. His expertise drives Tagmarshal's mission to revolutionize the golf industry worldwide.

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TSHOLOFELO MZIZI

Software Development Team Manager

Tagmarshal

Fueled by her unwavering passion for successful product delivery, Tsholofelo steers a brilliant team of developers who are behind the crafting of Tagmarshal's revolutionary system. With an innate ability to inspire and motivate, she fosters a collaborative environment, leading the team toward excellence.


WATCH DEMO

Watch our short demo to see how Tagmarshal optimizes on-course operations, enhancing the player experience through automated pace of play management, increasing efficiency and generating additional revenue.

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INDUSTRY PARTNERS

Tagmarshal seamlessly integrates with many leading technology solutions to stand out as the preferred central hub, bringing exponential value to course partners by combining powerful data insights from multiple sources in ways that help unlock new opportunities.

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PARTNER COURSES

Trusted by these and 600+ other course partners:

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SOLUTIONS

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