The Value of golf cart gps tracking to your course

Every season golf courses across the globe, look for ways to improve and offer the best possible player experience and value to the golfer. While this is always the case, they are often left having to make critical operational decisions based on assumptions, without any clear data to inform their decisions.

With significant advancements in the golf industry and ever-rising challenges in day-to-day operations, not to mention the golfer’s high expectations, adopting a golf course intelligence and a golf cart gps tracking management solution becomes a no brainer for golf clubs to stay ahead of the game.

Tagmarshal, the leaders in pace of play management and golf cart gps tracking software, improve the golfer experience through on-course optimization.  We use data insights to make informed decisions and optimize the golfer experience, improve course flow, identify efficiencies and drive additional revenue.

  • Over 10 million rounds of golf tracked and improved
  • 25 of the US Top 100 Courses partner with Tagmarshal
  • 250 leading course partners globally

How it works:

Tagmarshal’s GPS tracking tags are installed into golf carts or clipped to golf bags, pace of play is tracked and monitored. Our 2Way Mobile and Tablets have built-in GPS tracking. 

Tagmarshal’s golf intelligence software feeds this information back to management and staff, in real-time, who gain access to the data from any location whether you are at the pro shop, on the course or at home.

Staff are able to identify risk groups and proactively provide accurate, objective support to alleviate pace challenges before they arise.

Pace of play optimization, using golf cart GPS tracking, to achieve maximum golfer satisfaction

What sets apart the average course from a top class course, is the quality of on-course service delivery that results in positive player experiences. To achieve this, management and  staff need the right tools to give them line-of-sight of the on-course operations – data insights to identify pace of play issues proactively as well as opportunities for efficiency and a deeper understanding of  the course’s behavior. This makes it easier to streamline operations and optimize the player experience, while generating additional revenue.

Tagmarshal’s on-course optimization and golf cart GPS tracking  system results in better golfer experiences, improved efficiency and increased revenue. 

Real-time, intuitive data is instantly made available to staff and the golfer, through Tagmarshal’s 2Way system, empowering and enhancing their experience in the following ways: 

The Power of Data: Tagmarshal’s proprietary algorithms translates data into insights. It enables golf courses to gain an extensive understanding of the course’s behavior by streaming pace and golf cart tracking and course utilization data, to make it possible to observe and analyze your course’s operations in real-time, to make better operational decisions.

Pace of Play management: Actively track pace of play in real-time. It provides round timing analytics, distinguishes between delayed and slow players, and create pace-of-play profiles for players. It tracks the movements of player groups, evaluating their progress and playing time and initiates automatic alerts to highlight potential slow-play bottlenecks.

Dynamic pace notifications: Inform golfers if they are behind, on pace or ahead of the goal time. It creates self-awareness among golfers so that they can constantly see where you are in terms of their pace of play.

On-course visibility: The system gives line of sight to track carts and identify risk groups, and empower on-course staff to provide accurate, objective support to proactively address any pace challenges before they arise, reducing average round times and materially improving the pace experience. 

The system gives line of sight to identify risk groups and empowers on-course staff to provide accurate, objective support to address any pace challenges before they arise, reducing average round times and materially improving the pace experience. 

Operational efficiency: The data that is analyzed and evaluated, in relation to the rest of the field enables the team to set defined goals, giving course management invaluable intelligence to make informed decisions on how to optimize flows and proactively plan pace management and GPS cart tracking. 

“Optimizing staff at peak hours, confirming operational efficiencies, and giving the on-course team the data to manage the pace of play in a professional and objective manner are immediate benefits. It is an investment we’re making to ensure our members are having a successful golf experience. ” – Andrew Adamsick, PGA Head Professional | Conway Farms Golf Club

Golfer-Staff interaction: Allows communication between golfer and club staff members in the clubhouse, pro shop and restaurant. Players can also order drinks from drinks carts, and pre-book orders at the F&B, which management can also track. 

Player safety and on-course optimization: Tagmarshal’s integration with GolfWeather adds another informative data layer to the pace of play management and GPS cart tracking system by establishing the field flow in line with the weather. This module enables course management to set round times and interval goals in line with expected weather conditions.

 “Hours of sunlight, wind and rain all impact the flow of golfers, and now that information is reflected and enables more informed courses of action,” says Bodo Sieber, CEO and  Co-founder of Tagmarshal. 

 “In our quest to deliver the most data-driven tool possible, it was essential that these contextual variables be factored into the equation.”

 Other benefits include geofences to protect sensitive areas in wet settings, refined golfer capacity reporting, adjusted player profiles, and preemptive severe weather alerts.

Player Experience: Tagmarshal’s data driven approach to pace of play management, creates an objective, neutral, proactive engagement, to speed up pace, resulting in a positive golfer experience.

“Our goal is to improve the experience for our guests while maximizing our revenue potential and Tagmarshal has helped us to do both. We have reduced our labor expense, increased our round capacity, and realized many operational efficiencies.”- Mike O’Reilly, PGA Head Golf Professional | Whistling Straits

Improved Efficiency: Staff perform with greater efficiency, as they have objective, real time data to focus pace of play efforts. Freeing up their time to spend on player satisfaction and service.

Data-Driven Decision making: Golf Management Team have data insights which they can use to benchmark performance and measure success. These can be invaluable for course optimization & management reporting.

Powerful Features

We offer a range of features suited to Public, Resorts and Private courses. 

Our intuitive interface makes easy to navigate and access the information you need, at a click of a button.

Pace tracker: On-course staff and management can be alerted in real time to slow play, before it becomes a bigger issue and direct marshal attention to these groups.

Detailed analytics: Insights into hole times, goal times, player assistance, weather and access advanced maps, variable goal times and more.

Individual Member profiles/Round history: You can access your members’ or guest’s history, so that you can personalize and enhance their experience.

Geofencing: Geofences are a way of gps cart tracking or tags at any given time. 

Get alerted when your tag is exiting your course or a cart is driving on fairway.

Easy Tee Assignment: With this module you can build Player, Caddie, League profiles, as well as manage your starter accuracy. It makes it easier to assign groups to your tee times.

The return on investment superpower:

Every golf club’s ultimate goal is to strike a balance between delivering a memorable golf experience while maximizing revenue opportunities. Our partners using our on-course optimization and golf cart gps tracking system to realize a substantial return on investment, and an almost immediate improvement in daily rounds through optimized field management, improved player experiences and reduced staff requirements.

“Creating an environment where customers know they can come and play in a reasonable amount of time is very important to us. This keeps members happy, customers happy and it helps create a reputation of a place that does care and wants everyone’s day more enjoyable. Happy golfers make for happy people towards our staff and throughout our entire facility prompting repeat visits and spending money in other areas of our facility.” –Matt Summers, PGA Head Professional at Mountain Branch 

Tagmarshal can assist clubs to maximize the return on investment by means of: 

Labor savings: Fewer staff are needed to manage pace of play, as technology identifies issues proactively.

Increased F&B and Pro-Shop spend: Time saved during play, gets spent in the Pro Shop and on F&B, resulting in increased spend. When players finish their game on time, they are more likely to spend on F&B and in the pro-shop. 

Unlocking revenue by adding capacity and optimizing peak periods: As the average round time improves, additional tee sheet capacity is created, generating significant additional revenue for operators

Waste no further time this season in reaching operational and financial targets set by your club committee and the expectations set by the golfer. Tagmarshal’s golf course optimization and GPS cart tracking is everything you need and more.

With 74% of golfers believing pace and field flow is critical to the enjoyment of their rounds, and being willing to pay more for this experience according to a USGA survey, it is imperative for golf clubs to make the necessary adjustments.

Tagmarshal offers a substantive opportunity to strengthen the club’s future by creating a more captivating experience for golfers through improved player experiences, optimized efficiencies and data-driven decision-making.

About Tagmarshal

Tagmarshal is a golf course intelligence and pace-of-play management solution that turns pace into an asset. The system uses small ‘tags’ clipped onto golf bags, installed in buggies or offered on handheld or cart-installed proprietary 2Way screen devices, which transmit geo-location data, using golf cart GPS based technology. Industry-leading algorithms identify risk groups with accurate, objective support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realise substantial returns on investment through improved on-course experiences, achieved with fewer staff, as well as increases in daily rounds. Impactful and easy-to-use data analytics, weather data integration and geo-fencing complete the offering.