Support

NEWS

Tagmarshal to sponsor Writer Cup

Tagmarshal Named Presenting Sponsor of 2019 Writer Cup Hosted by Forsgate Country Club

Reading Time: 2 minutes

Tagmarshal, the industry-leading golf course intelligence and pace of play management solutions provider, has been named Presenting Sponsor of the 2019 Writer Cup by the event’s founder and host, Forsgate Country Club located in Monroe Township, NJ.

In making the joint announcement with Tagmarshal’s CEO, Bodo Sieber, Chris Schiavone, Forsgate’s Managing Partner said, “The Writer Cup, now entering its 12th year, is one of the most anticipated golf events of the year by the industry’s media. On Thursday, July 25, media representatives from publications, broadcast outlets and digital platforms located in the Philadelphia and southern New Jersey regions will compete against a team comprised of journalists from New York-based national golf outlets and Metropolitan New York regional media in a best-ball format. Hotly contested, but a day of camaraderie and informality.”

Sieber said, “We are honored to be selected by Forsgate to provide our golf course intelligence system for this celebrated event. Players will experience the features and benefits which many of the most renowned clubs, courses and resorts from around the globe have successfully implemented to ensure better on-course experiences for golfers.”

Schiavone noted, “This year we are delighted to welcome Tagmarshal and to have it provide its world-class pace of play management solution. Its easy-to-use system will save time for our professional staff headed by our Director of Golf, Carolyn McKenzie Andrews. Furthermore, it offers an efficient and objective way for our on-course personnel to manage the field’s flow, and keeps the golfers engaged throughout the 18 holes of spirited play.”

Following play, the teams will enjoy an evening of Forsgate’s traditional Writer Cup steak and lobster dinner and the awarding of this year’s Writer Cup to the winning team. At the dinner’s conclusion, Tagmarshal will present a charitable donation to the Forsgate Foundation to benefit a variety of community service organizations and area caddie scholarship foundations.

View original press release here.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

SOLUTIONS

NEWS

Tagmarshal Gains Momentum at Tournament Level

Tagmarshal gains momentum at tournament level

Reading Time: 2 minutes

Slow play in the professional game is rife, with a number of Tour professionals, including the likes of Matt Every, Paul Casey and Edoardo Molinari giving their opinions on the issue. There seems to be a consensus that there is a need for a better pace of play management on the professional circuits around the world.

While it’s clear that the major Tours are not prepared to regularly penalize players for slow play, most professional golfers acknowledge that it is a problem, but believe that there is not yet a solution to the age-old problem. PGA Tour pro, Paul Casey,  earlier this year at the Wells Fargo Championship commented that: “It’s a combination of things and the problem is I don’t have a solution. Nobody has a solution and we’re kind of going around in circles. Part of it is set up and part of it is too many players.”

One of the solutions to improve pace of play management that is gaining traction in the US, Ireland, and the UK is Tagmarshal’s Tournament Track product. This platform gives golf tournament operators access to actionable insights into pace of play management, player and tournament performances and real-time tracking of results.

Tagmarshal recently had the opportunity to offer its services on a trial basis at The Womens Amateur Championship at Royal County Down and The Amateur Championship which took place at Portmarnock and The Island Golf Club. Tournament officials had full oversight of the entire field and they were able to effectively manage the flow and pace of play.

“We were delighted to be able to show the R&A tournament officials what our system could do,” said Duncan Cruickshank, who heads up marketing at Tagmarshal. “Feedback has been exceptionally positive and we are looking forward to supplying the tournament committees with the analytics from the data collected at both tournaments.”

Tournament Track helps optimize tournament efficiencies, provides in-depth analytics and puts field management at operators’ fingertips. Developed with input from professional golfers, Tournament Track is the leading tournament golf intelligence platform available today.

Golf tournament operators can achieve the following with Tournament Track: 

  • Save costs and reduce staff and volunteer requirements: Operational inefficiencies and large staff requirements cause a waste of resources and lost revenue. Tagmarshal’s unrivaled features eliminate these challenges and give hidden insights into untapped cost benefits.
  • Pace tracking: The only system in the world that can provide round timing analytics, discern between delayed and slow players and create pace of play profiles for each player.
  • Gap time management: Plays an integral role in successfully run tournaments. Provides tournament operators real-time insight into field pace management and gap time management between groups.
  • Reports and analytics: Enables tournament operators to gain an extensive understanding by streaming pace tracking and course optimization data into custom reports and personalized dashboards.
  • Player profiles: Provides tournament operators the power to have historical data and an analytical oversight of a player’s pace management, during tournaments as well as at a course level.

To find out more about Tagmarshal’s Tournament Track and how it works, book a free online demo with one of Tagmarshal’s Product Specialists, who will take you through the platform and introduce the various features available. 

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

SOLUTIONS

NEWS

Golf’s Pace of Play Challenge: Cause or Effect?

Golf’s Pace of Play Challenge: Cause or Effect?

View the original publication here 

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

SOLUTIONS

NEWS

Webinar: Pace of play and the on-course experience – a golfer satisfaction and attraction game changer

CEO of Tagmarshal, Bodo Sieber, unpacks key learnings on experience and time and their importance to the modern golfer and golf operation.

He focuses on Pace of Play as a key on-course factor that can successfully influence golf course operations and enhance the player experience. With USGA research showing that golfers are willing to pay a premium (up to 25% more) for a fast, great flow, while younger golfers are willing to pay a higher premium than older players – with time being more important to them – pace of play management and turning your staff into experience managers becomes of vital importance.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

SOLUTIONS

NEWS

It’s US Open week at last!

It’s US Open week at last!

Reading Time: 2 minutes

All roads lead to the west coast of the US as this year’s third major, the US Open, takes place at the world-renowned Pebble Beach Golf Links.

Regarded as the favored home of the US Open, Pebble Beach is hosting the prestigious tournament for the 6th time in 50 years and is set to return again in 2027. Tagmarshal is a proud service provider to the 2019 hosts, assisting by providing an enhanced pace of play experience and optimized operational efficiencies at the number 1 public course in America.

The pace of play management solution is also partnered with nine other US Open host golf courses such as Erin Hills, Chambers Bay and Pinehurst to name but a few.

Facilities like Pebble Beach have been able to identify that to better manage pace of play and field flow time is one of the two most important factors crucial to golfers’ enjoyment, in line with USGA research. The use of pace of play management software and running smarter operations are key to creating are key to ensuring player enjoyment.

Tagmarshal co-founder and CEO, Bodo Sieber, emphasizes how golf operators are moving towards understanding what golfers really value and need as consumers from their operations which is critical to golf’s future. “Golf courses have identified a need to improve the player experience to better serve and retain the current player base and, importantly, to attract new and younger players; technology obviously has a big role to play in both, on-course as well as in the back office,” says Sieber.

The efficient, accurate, data-driven support that Tagmarshal provides allows operators to be better prepared to seamlessly manage members’ and guests’ expectations and further add to a superior experience. Furthermore, maintaining a consistently satisfying golfing experience by alleviating pace of play challenges means golfers will have more time to spend at the pro shop and on F&B, completing a memorable customer journey which can ultimately boost the bottomline for a golf facility in its entirety.

How 2019 US Open host Pebble Beach Use Technology to their and the players’ advantage:

“Pebble Beach Golf Links now utilizes a GPS-enabled hardware and software system to help us manage pace of play. Before your round, our starter will clip to one bag in your foursome a GPS unit that tracks your positioning in real time. Each unit on the golf course feeds data into a software program that our pace manager and player assistants can view from any connected device, allowing them to identify issues as they develop. As a result, our player assistants are now able to dedicate nearly all of their time to helping, rather than identifying, the groups in need.”

Here’s a link:

https://www.pebblebeach.com/pace-of-play-guidelines/

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

SOLUTIONS

NEWS

A Quick 9 with Andrew Hedrick – Country Club at Castle Pines

A QUICK 9 WITH ANDREW HEDRICK – COUNTRY CLUB AT CASTLE PINES

Reading Time: 2 minutes

Located south of Denver, Colorado the Country Club at Castle Pines is the premier private country club in the region. The award-winning Jack Nicklaus Signature course provides unmatched golf and social experience.

Get to know Andrew Hedrick, PGA Head Professional of the country club, who tells us why Castle Pines has chosen pace of play management software to aid field flow as an experience game changer.

  1.     What was your favorite Major to watch this year and why?  

The Masters.  The field, the venue, and the overall viewing experience is special and unique.

  1.     Who’s the Slowest / Fastest player on tour??  

Slowest – it used to be Ben Crane and then Kevin Na.  It very well could be Patrick Cantlay now. Fastest – Dustin Johnson.    

  1.     If you could be a caddie on Tour, whose caddie would you like to be and why?  

Dustin Johnson for multiple and obvious reasons…

  1.     Has golf always been your first love? What other sports/team are you a fan of?  

There’s only one team to root for and that is the Denver Broncos.

  1.     Where does Pace of Play rank as an industry priority? Top 3?

Absolutely the Top 3.  In fact, we hosted a USGA Agronomy course tour recently and the USGA representative talked specifically about course design, setup, and tee box selection as some of the key factors in relation to Pace of Play.

  1.     Why has your course decided to invest in Pace of Play?  

The ability to track groups, the creation of profiles and the ability to have the information in real time as it’s happening has become a powerful and impactful tool for our operation.

  1.     What operational efficiencies have you identified and maximized on since Tagmarshal implementation?  

Due to the topography and distance in between holes, we now have the ability to identify the root cause and head directly to that part of the course versus driving the entire course and looking for the cause.

  1.     How would you describe Tagmarshal in three words?  

Highly efficient asset.

  1.  How responsive our Customer Experience Agents have been to questions or concerns about our product?  

We typically receive a response within the day if not sooner with an understanding of what has occurred and a description of the solution, which is greatly appreciated.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

SOLUTIONS

WATCH DEMO

WATCH YOUR FREE DEMO NOW!