Is Increasing Tee Time Intervals the Answer to Better Pace of Play Management in Golf?

Pace of play management is a critical player enjoyment factor and there is a rising tide in players demanding consistent round times and quicker pace. Operators look to improve excellence in service delivery. What is the answer? More Marshals? Changing set ups? Stricter rules?

One option is to increase tee time intervals for instance from 8 to 9 minutes. Ideally even 10 minutes. Sounds easy, right?.

The problem with that is that you run the risk of significant revenue loss. The capacity reduces approximately 9% to 18%

Switching from 8 to 9 minutes can cost a course up to $124 000 in green fees in an 8 months season at $65 fee with a full field 3 days a week – because the tee off times decreased from 53 to 48 a day.

Suggested solution

Increase the green fees to balance loss in capacity and revenue. Will this work? Certainly not.

Instead, why not look at optimising efficiencies at the existing intervals using Tagmarshal’s FastLane Golf solution?

“With 74% of golfers believe PACE IS CRUCIAL to the enjoyment of a round, golfers are willing to pay up to 25% more for a faster, more consistent round of golf.” – USGA

FASTLANE GOLF powered by Tagmarshal

FastLane Golf gets set up on a course for two or more mornings a week. The system analyses optimal tee times, interval and goal times and provides a complete, turn-key package to be sold via tee sheets.

Not only does it improve service delivery and the player experience, it generates revenue but does not place a cost burden on operations.

With tee-time slots for instant player attraction, at premium rates, courses can create an opportunity to maximise the return on investment in such a way that your course can achieve the following:

  • Smarter and efficient operations – The course commits to proactively manage the FastLane Golf tee times with the help of the system to provide an optimal outing for the players.
  • Adding capacity – Utilising pace improvements and pace distribution patterns, operators routinely add capacity to their busy days.
  • Pro shop and food/beverage spend – course managers confirm a faster and consistent pace increases the available time budget to be spent in the pro shop and restaurant/bar.

Benefits and ROI

  • Golfers commit to playing more golf – in a shorter / dedicated time – ie. before or after work
  • Operators give dedicated faster players an experience that matches their expectations
  • Operators charge a premium for the dedicated FastLane rounds

“Our players love it! We have a lot of dedicated golfers who prefer faster rounds, FastLane Golf is the perfect fit. It is easy to manage and generate extra revenue,” says Cassie Viljoen, General Manager at Royal Cape Golf Club.

The outcome is you are effectively charging a premium green fee with a commitment from golfers to play at a dedicated time, achieving a much improved pace and experience.

Give players what they want and turn it into a revenue and profit centre.

About Tagmarshal

Tagmarshal is a golf course intelligence and pace-of-play management solution that turns pace into an asset. The system uses small “tags” clipped onto golf bags or installed on carts which transmit geolocation data. Industry-leading algorithms identify risk groups with accurate, objective support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realize substantial returns on investments through improved on-course experiences achieved with less staff as well as increases in daily rounds. Impactful and easy-to-use data analytics, weather data integration and geo-fencing complete the offering.