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Top Tagmarshal Diamond Award Achievers Celebrated at the 2020 PGA Show

 Erin Hills, Quaker Ridge, Castle Pines and Carnoustie Among Tagmarshal’s Diamond Award Achievers in Recognition of Their Exceptional On-Course Golf Experience and Flow of Play Performance

Tagmarshal, the golf course optimization and pace of play management platform, honored clubs, courses and resorts who provided golfers  with exceptional player experience and levels of on-course service with the 2019 Tagmarshal Awards. 

Statistics and insights from over 10 million rounds of golf tracked was used to benchmark and compare partners’ progress on data backed results achieved, empowering top standards and service delivery, as the industry recognizes the opportunity and necessity for improved player satisfaction, to not only ensure the growth and future of the game, but also achieve measurable business success.

“The awards are a powerful seal of approval for clubs who prioritize on-course experience and player satisfaction,” said Bodo Sieber, CEO, Tagmarshal.

“The awards system ranks courses based on achieving outstanding results with regard to player experience, pace and flow of play, player communication, and on-course service delivery and it is exciting to see that these levels of excellence can be achieved by a wide variety of facilities, from major hosts to $50 green fee operations.”

The Awards were presented at the 2020 PGA Merchandise Show at the conclusion of Tagmarshal’s Education Session entitled, “Pace and Flow of Play, the Key Player Experience for the Modern Golfer, featuring expert guests Jim Lombardo from Erin Hills and Ryan Fountaine from Baltusrol Golf Club. Six Diamond Awards, the top Award accolade, were presented to Erin Hills, Quaker Ridge, Castle Pines, Brookside Golf & Country Club, Club de Golf Alcanada and Carnoustie Golf Links.

Pace and flow of play data, improvement and results statistics form the backbone of the grading, with top accolades achieved through continuous improvement and performance over multiple years recognizing well-executed implementation, as well as on-going up-skilling and best practice guidance of management and staff.

In addition, 24 Platinum Awards and 35 Gold Awards were awarded to forward thinking courses, including Whistling Straits, Valhalla, Skokie, Fossil Creek, Baltusrol, National Golf Links of America, Cypress Point and several other courses who had shown excellent performance benchmarks and continuous improvement in their data trends, demonstrating that they’re likely to move up the award rankings in 2020.

“Tagmarshal’s vision is rooted in the positive impact it has on player satisfaction—while driving operational efficiency and generating additional revenue. We are proud to have so many of our partners excel in this effort,” said Bodo Sieber, CEO. 

“Each of the Diamond Award winning clubs demonstrated on-going commitment to provide the finest on-course service delivery and player experiences every day throughout 2019,” Sieber added. 

Pace and flow of play data, improvement and results statistics form the backbone of the grading, with top accolades achieved through continuous improvement and performance over multiple years recognizing well-executed implementation, as well as on-going up-skilling and best practice guidance of management and staff.

In addition, 24 Platinum Awards and 35 Gold Awards were awarded to forward thinking courses, including Whistling Straits, Valhalla, Skokie, Fossil Creek, Baltusrol, National Golf Links of America, Cypress Point and several other courses who had shown excellent performance benchmarks and continuous improvement in their data trends, demonstrating that they’re likely to move up the award rankings in 2020.

“Tagmarshal’s vision is rooted in the positive impact it has on player satisfaction—while driving operational efficiency and generating additional revenue. We are proud to have so many of our partners excel in this effort,” said Bodo Sieber, CEO. 

“Each of the Diamond Award winning clubs demonstrated on-going commitment to provide the finest on-course service delivery and player experiences every day throughout 2019,” Sieber added. 

Erin Hills Golf Club demonstrated a consistent improvement over a period of five years of utilizing Tagmarshal, continuously optimizing player experiences and generating over $140,000 per year in additional tee time revenue due to optimization with the system.

At New York’s iconic Quaker Ridge Golf Club, average playing time over the course of two seasons improved to well below four hours. Additionally, the percentage of rounds played within a goal time increased substantially from 70% in 2018 to over 90% in 2019.

Brookside Golf & Country Club over the course of four seasons achieved an average round time well below four hours with exceptional consistency and balance. Furthermore, the monthly percentage of rounds played on pace, within 10 minutes of goal time, increased by over 15% year on year 2018 to 2019.

Colorado’s well-known Country Club at Castle Pines achieved a 93% record in terms of rounds played on time. In accepting his club’s award, Andrew Hedrick, PGA head professional, said, “Our experience with the Tagmarshal system and the integration into our operation has been exceptional. The data provided is an  asset in our day-to-day operations.” 

Also honored were Pebble Beach Golf Links as “Top Innovator” and Carnoustie Golf Links as “Top International Achiever.”

Famed Carnoustie Golf Links in Scotland recorded an impressive 16-minute improvement in average round time year on year (2018-2019) during The Open host’s busiest month.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

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2020 PGA Show Expert Session – USGA Research: Defining the golfer experience

In case you missed it, here are the highlights from the Tagmarshal Expert Session with Prof. Kris Schoonover, Director of Operations, Erin Hills in conversation with Bodo Sieber, CEO, Tagmarshal, which took place at the 2020 PGA Show.

Topic: USGA Research: Defining the golfer experience.

Watch this Expert Session to learn about: 

  1. USGA Research: Measuring the golfer experience – what really matters?
  2. USGA’s Challenge to the Industry.
  3. How Erin Hills uses technology to optimize the on-course experience. 

Duration: 21.44 minutes

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

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2020 PGA Show Highlights

Thank you to everyone who joined us at this year’s PGA Show, helping to make this – Tagmarshal’s 6th consecutive year at the Show – our most successful to date! It was fantastic to catch up with our partners and friends.

Let’s take a look at the 2020 PGA Show in numbers:

The number of PGA Head Golf Professionals and PGA Ambassadors who took part in the PGA Magazine Golf Invitationals at Mission Inn Resort & Club and Reunion Resort, where players enjoyed using the Tagmarshal 2Way Mobile & Classic devices, keeping them on pace throughout play.

Over 200 live Demos took place at the Tagmarshal Booth #3023, keeping the booth buzzing with activity. Our Product Experts made sure that everyone was given a valuable overview of the Tagmarshal system, showcasing how it optimizes the on-course experience, driving player satisfaction, efficiency and increased revenue.

The number of people who attended this year’s fantastic Education Session, which focused on Pace and Flow of Play, the key Player Experience factor for the Modern Golfer. This engaging session was hosted by our Expert Guests, Jim Lombardo (PGA Head Golf Professional, Erin Hills) and Ryan Fountaine (PGA Head Golf Professional, Baltusrol), in conversation with Bodo Sieber, CEO Tagmarshal.

Tagmarshal Awards were presented to our partners who achieved the highest levels of performance in 2019, delivering exceptional player experiences, pace and flow of play, communication and on-course service at their courses. 6 Diamond Awards, as well as Special Awards for the Biggest Mover, Top Innovator and Top International Achiever were presented.

Expert Sessions hosted at the Tagmarshal Booth 3023. Our first Expert Guest, Prof. Kris Schoonover, Head of Operations, Erin Hills, shared her insights on the Player Experience, based on research conducted for the USGA in this riveting session. She was joined by USGA Head of Innovation, Hunki Yun, who introduced the session. Our second session, focused on Connected Courses, hosted by Expert Guest, Jon Schultz, CEO EZ Locator, who highlighted the opportunities presented by harnessing technology to create connected courses.

Partners and friends joined us in what is fast becoming a Tagmarshal tradition – relaxed beers and dinner at Miller’s Ale House on Thursday evening. What a fun night and so great to catch-up with everyone! We hope to see you there again next year.

The Tagmarshal team representing at the PGA show 2019. With team members from our Atlanta, Ireland and South African offices present.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

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Tagmarshal to Showcase Remarkable Results for Clubs, Courses & Resorts at 2020 PGA Merchandise Show

Tagmarshal to Showcase Remarkable Results for Clubs, Courses & Resorts at

2020 PGA Merchandise Show, Booth 3023 and at

Education Seminar for Operators, PGA Professionals, Club & Resort Managers

Thursday, January 23, 12:30-1:30 Room WF3 West Hall East

Reading Time: 3 minutes

Orlando, FL  (January 17, 2020) – Tagmarshal, the global leader in golf course intelligence software will again exhibit at the 2020 PGA Merchandise Show and welcome course operators, PGA Professionals, club and resort managers and the media to its booth #3023, – the same location as last year – just off the main walkway.

“The past year the company achieved remarkable results for many of America’s most elite venues as well as many grass-root facilities. Real, actionable and proven solutions have improved pace and flow of play, enhancing the player experience. This has translated into Tagmarshal growing at a formidable rate – more than double last year’s impressive results,” noted Bodo Sieber, Tagmarshal CEO. 

Tagmarshal’s success is rooted in the positive impact it has on player satisfaction – while driving operational efficiency and generating additional revenue.

The company will host an insightful Education Seminar for Show attendees with Expert Guests, Jim Lombardo (Erin Hills) and Ryan Fountaine (Baltusrol), who along with Bodo Sieber, Tagmarshal CEO and Co-Founder, will discuss “Pace and Flow of Play, the Key Player Experience for the Modern Golfer.” This session will focus on:

  •  How to optimally manage pace of play (do’s/don’ts)
  • Insights from data and USGA research
  • How to optimize savings and unlock significant revenue

In addition, Bodo Sieber will describe how Tagmarshal’s proven ability to optimize on-course operations have been embraced by famous clubs including the likes of Whistling Straits, Erin Hills, Kiawah Island, Pinehurst, East Lake, Baltusrol, Quaker Ridge, Valhalla, Calusa Pines, Skokie, and Conway Farms, but more importantly, many regular daily fee and private facilities across the U.S.

Golf operators who are serious about improving the golfer experience at their operations in 2020, will want to make sure they don’t miss out on what promises to be the event of the Show – the Tagmarshal Education session taking place on January 23 at 12:30. Seats are filling up quickly, so it’s best to register in advance on tagmarshal.com to avoid disappointment on the day.

Tagmarshal will also be hosting a series of Expert sessions at its booth throughout the Show, with the Tagmarshal team and leading Industry Experts such as Professor Kris Schoonover discussing the USGA Research, “Defining the Golfer Experience” and Jon Schultz, EZLOCATOR, discussing “The Connected Course.” Learn more about these and other exciting events on tagmarshal.com

Real-time data collected by the system using small “tags” clipped onto golf bags, installed in buggies or offered on handheld or cart-installed proprietary 2Way screen devices, transmits information to on-course staff or personnel in the pro shop identifying groups that are out of position before issues arise. Player assistants can then intervene in a proactive, objective, non-confrontational manner resulting in improved player experience, consistent round times and player time freed up to purchase on-site food and beverage items as well as opportunities for additional tee sheet capacity.

“The company has tracked and improved over 10 million rounds of golf with the clear goal to optimize golfer experiences everywhere. USGA research shows that good pace and flow of play are key experience factors to the modern golfer and a non-negotiable on-course service delivery component,” Sieber said.

In the past year, Tagmarshal established partnerships with ten PGA sections across the United States and is currently working with the European Tour and other organizations to assist with pace and tournament optimization during its 2019-2020 season. 

Tagmarshal management will be at Booth #3023 Wednesday through Friday (January 22, 23 & 24). Industry attendees may schedule an appointment on Tagmarshal’s PGA Show page.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

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Podcast: How Tagmarshal optimizes pace of play

How Tagmarshal optimizes pace of play

Reading Time: < 1 minutes

Tagmarshal CEO and Co-founder, Bodo Sieber, is in conversation with Rich  Styles on the Back9Boys radio show. Sieber shares his insights on how Tagmarshal’s golf course intelligence system optimizes pace and flow of play, a valuable asset that courses can use to improve the golfer experience.

Listen to the full conversation here:

About Rich Styles

Rich is an avid golfer, who enjoys anything and everything about golf. He is a host and producer of award winning internet and radio show about golf including interviews, tips, commentary and more. Producing new shows every week available 24/7 online at http://www.back9boys.com. 

Guests have included Billy Casper, Gary Player, Davis Love III and other PGA/Web.com Tour Pros; Peggy Kirk Bell; and several Top 50 instructors including Todd Anderson, Mike Shannon and head pros at various golf courses. It’s all about golf.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

SOLUTIONS

NEWS

A quick 9 with Tom Woodard – Foothills Golf Course & Meadows Golf Club

A quick 9 with Tom Woodard

Foothills Golf Course & Meadows Golf Club

Reading Time: 2 minutes

Tom Woodard is the Director of Golf at Foothills Park & Recreation District golf courses, namely Foothills Golf Course & Meadows Golf Club.

As a golfer, Woodard competed on the PGA Tour, and qualified for two U.S. Opens and a PGA Championship. He is a two-time Colorado PGA’s Player of the Year and three times the Section’s Apprentice Player of the Year. He also won a national professional tournament on the United Golfers Association tour in 1979.

In this Quick 9 series edition, Woodard tells us more about himself and why he has chosen to implement golf course optimization technology at his courses.

1. What was your favorite Major to watch this year and why?

The Master’s, because I enjoyed seeing Tiger Woods win another Major.

2. Who’s the Slowest / Fastest player on tour?

Slowest – Bryson De Chambeau / Fastest – Brooks Koepka

3. If you could be a caddie on Tour, whose caddie would you like to be and why?

Jon Rahm – A good young player who plays a lot of international golf

4. Has golf always been your first love? What other sports/team are you a fan of?

Football and Basketball. I’m a huge Bronco fan!

5. Where does Pace of Play rank as an industry priority? Top 3?

Easily a top-three priority, right behind golf course conditions and customer service

6. Why have your courses decided to invest in pace of play?

Pace of play is ruining the game, especially given the fact that people look at time as one of their most valuable commodities!  

7. What operational opportunities have you identified and how will implementing Tagmarshal at your courses help to achieve these?

Tagmarshal will complement the current pace of play policy we have in place, allowing us to increase our bottom line by reducing our Golf Course Assistant man-hours.  

8. How important do you think having golf course intelligence technology like Tagmarshal is in improving golfer satisfaction/experience?

I personally play golf a couple of times a week, and when I arrive at a golf course and discover that the golf carts have GPS technology, I’m always elated!!!!

9. Besides The Meadows and Foothills, what is your dream golf destination? Why?

I’ve played in U.S. Opens, a PGA Championship, and several of the British Open golf courses so the only golf destination remaining is Augusta National, can you get me on?

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

SOLUTIONS

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