NEWS
Case Study: Wisconsin Club
WISCONSIN CLUB
• Course type: Country Club
• Cart Rounds: 75% (60 carts in fleet)
• Walking Rounds: 25%
• Rounds per season: 25 000 (8 months season)
• Play time improvement: 14 minutes
ROI: The positive pace achieved and the improved reputation has attracted 6-10 new members to Wisconsin Club each of them worth USD 11000 per the season
Competitive Advantage: The course is now in a position to promote a consistent sub 4 hour round time
Results: The course is at capacity at 350 members – and has a much reduced churn rate due to their positive and reliable on-course experience
COMPARATIVE CASE STUDY
While member days are managed with Tagmarshal (Busy days are Thursday / Saturday / Sunday) – Monday’s are only passively tracked, as the club rent out their course to a third party management company on Mondays.
Result 1: 26 minute difference on average
Monday’s 3rd party days average 4:23:44
vs Busy Member days (Thursday / Saturday / Sunday) 3:57:52
Result 2: consistency of the managed busy days
These managed days are very steady – trend declining.
The non-Tagmarshal Monday variance is quite volatile with a 14 minute average time swing.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.
SOLUTIONS
NEWS
Webinar: 5 key learnings from the USGA Golf Innovation Symposium
Our free webinar features 5 key learnings from the USGA Golf Innovation Symposium, a key platform for sharing the most innovative and most impactful advances in golf operations.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.
SOLUTIONS
NEWS
A Quick 9 With Michael Murphy – Waterville Golf Links
A QUICK 9 WITH MICHAEL MURPHY – WATERVILLE GOLF LINKS
Reading Time: < 1 minutesGet to know Michael Murphy, golf course superintendent at Waterville Golf Links, one of Ireland’s top-ranked courses and a golf course truly representative of Ireland’s rich links golf scene.
1. What is your favorite Major to watch and why?
My favorite major is always the Open Championship – because it’s played on links courses, and the player who is the most creative with his shot-making generally comes out on top.
2. Who was your golf hero growing up?
Seve Ballesteros.
3. If you could be a Professional Caddie on the PGA Tour, who would you like to caddie for and why?
Francesco Molinari -– he never hits off the fairway. I would never have to look for balls!
4. Has golf always been your first love? What other sports are you passionate about and do you participate in any other sports besides golf?
Golf is my first love, followed by the Gaelic sports – football and hurling, soccer and rugby.
5. Who’s the Slowest / Fastest player on Tour?
JB Holmes must be the slowest player on Tour, and Angel Cabrera has to be the fastest.
6. Why has your course decided to invest in Pace of Play?
Mainly to protect/ensure the optimum golf experience.
7. What are the top benefits about having technology to manage the field, efficiencies and the pace of play?
You can anticipate and then prevent a problem from happening.
8. How would you describe Tagmarshal in three words?
Efficient, proactive, accurate.
9. How responsive are Tagmarshal Customer Experience Agents to questions or concerns about our product?
Absolutely top drawer.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.
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