THE COUNTRY CLUB AT CASTLE PINES ACHIEVES OVER 90% ON-PACE ROUND TIME SUCCESS, OPTIMUM PLAYING EXPERIENCE USING TAGMARSHAL

(CASTLE ROCK, Colo.) – Tagmarshal – the golf intelligence and field flow management system coveted by golf courses, country clubs and resorts globally – is achieving exceptional results at the exclusive The Country Club at Castle Pines.

Considered one of the elite private clubs in Colorado, The Country Club of Castle Pines is experiencing a significantly improved flow of the field through Tagmarshal’s state-of-the-art geo-tagging and pace algorithms to consistently speed rounds by 11 minutes. The Country Club of Castle Pines also achieved ideal field flow through Tagmarshal, as groups playing on pace increased from 52% to over 70%. In addition, over 90% of groups consistently finishing within 10 minutes of goal time, even with volume increasing more than 500% in peak season.

“Our experience with Tagmarshal and its unique functionalities, together with the implementation into our operation, has been exceptional,” says Andrew Hedrick, PGA head professional at The Country Club of Castle Pines. “The data provided is an asset in our day-to-day operations. Our members have embraced the system and are often asking our on-course staff to review their live statistics and get an accurate status on their group.”

A recent USGA survey shows 74% of players believe appropriate field flow is critical to the enjoyment of their rounds. Tagmarshal is an industry-leader in golf course intelligence and field flow management, and utilized by more than 200 golf courses in nine countries. Those trusting Tagmarshal include Carnoustie (site of the 2018 Open Championship), Pinehurst Resort & Country Club (2019 U.S Amateur Championship), The Ocean Course at Kiawah Island Golf Resort (2021 PGA Championship), Whistling Straits (2020 Ryder Cup), Erin Hills (2017 U.S. Open), East Lake (2018 TOUR Championship) and Valhalla (2014 PGA Championship).

“The tremendous success found at The Country Club at Castle Pines showcases the outstanding benefits Tagmarshal can provide to exclusive private clubs,” says Craig Kleu, COO of Tagmarshal. “Management and staff members at clubs of all types are provided data-driven tools that enable them to operate efficiently and enhance player experiences.”

Partnering with Tagmarshal allows courses like The Country Club at Castle Pines to become pace setters with improved operational efficiencies, including labor savings. Adding prime tee times thanks to Tagmarshal is resulting in more than $100,000 in annual incremental revenue for many courses. Superintendents use Tagmarshal data to better manage pin placements, wear patterns and hole set-ups.

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About The Country Club at Castle Pines

Located just minutes south of Denver, The Country Club at Castle Pines boasts a Jack Nicklaus Signature Design that weaves seamlessly into the Rocky Mountain landscape. The exclusive family-oriented club offers first-rate amenities, year-round fun and original family activities. Its Club Vision 2020 plan will provide a full complement of country club amenities in two years including new adult and family dining areas, and outside terraces with spectacular views of Pikes Peak and Devils Head, adult and family cliffside pools with cabanas, new men’s and women’s golf locker rooms, a grand ballroom and a par-3 course.

HOW TO EMPOWER MARSHALS AND ON-COURSE STAFF TO BE EXPERIENCE MANAGERS

From the moment that members and guests step onto a golf course, they expect the club’s staff to strive to make their experience as enjoyable as possible.

Personally, I, and I’m sure these sentiments are shared by most golfers, want to know that the staff, from top to bottom, can place themselves in my shoes, and understand what it takes to provide a consistently exceptional level of service.

Each member of staff are an important part of keeping things running smoothly, but when it comes to on-course interactions, it is the marshals who become the face to the members and guests of the club. That means, it is crucially important to ensure that marshals have the tools to handle issues that arise, such as a slow pace of play and flow challenges, in an adaptive and positive manner.

Country Clubs and private golf courses alike can train their marshals to think on their feet, but there is no substitute for the real-time, on the go data and analytics that golf course intelligence, golf cart GPS tracking, and golf club management software provides.

Tagmarshal, the industry leader in golf course intelligence software, provides country clubs and private golf courses with the tools and abilities to continuously go above and beyond members and guests expectations, through consistent on-course field flow, excellent pace of play and memorable playing experiences.

With Tagmarshal, marshals can establish a positive, non-confrontational approach to enforcing course rules and regulations, backed by intuitive data and analytics.

Better still, they can offer a unique golf experience tailored to the individual, as the golf tracking software enables marshals to personalize conversations, know players’ names, and better get a feel of the kind of expectations members have of the course. It also provides additional experience functionalities, such as notifying the on-course drinks carts and ensuring the safety of members and guests during severe weather.

Additionally, Tagmarshal’s User and Staff Management module allows for the customization and prioritizing of notifications and alerts. These additional alerts include geofence alerts, pace alerts, and critical zone alerts and can be set to display system pop-ups, send alert emails, text messages or even an automated phone call for high priority warnings.

These pioneering features ensure marshals get real-time, relevant information, in the best-suited format, for both information purposes and to respond proactively. It also allows for improved task and efficiencies management, as each marshal can be tracked individually. This feature improves, for example, interventions, course effectiveness, and starter accuracy.

When on-course issues do arise, the system’s intuitive real-time data allows marshals to handle them immediately, offer assistance, and follow up upon the completion of the round, all of which ensures an exceptional experience.

In the case of Wisconsin Club, Tagmarshal’s golf course intelligence and golf management software has empowered marshals to regularly beat pace of play challenges, and the course is now a four-hour round course, a fact that they can proudly promote based on the consistency of round times.

In addition, the club has since hit its capacity of 350 members, with a greatly reduced churn rate attributed to positive and reliable on-course experiences.

To put it simply, Tagmarshal’s GPS pace tracking system means marshals and player assistants can pursue an improved pace of play, based on a positive, non-confrontational and data-driven approach in dealing with members. This creates an environment of excellence that continues right through to the clubhouse, and ultimately maximizing revenue for the club.

Given how competitive the market has become, and how much of a premium golfers place on pace of play, it’s clear that golf management systems like Tagmarshal are set to further revolutionize the game in the years to come.

About the author:

John Willmore, International Sales Director, and Co-founder of Tagmarshal

With a wealth of experience in technical sales, John takes a relationship-based approach to his business development and marketing responsibilities. As a life-long golfer with a single-digit handicap, John knows that a positive pace of play is non-negotiable.